At Immersion, we are "on the ground" technologists. By that I mean we have partners not clients. When our partners find new applications for our technology we ask to observe what they are doing to see if we can suggest improvements. This is just what we did when a partner brought Immersion into K-12 classrooms.
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Why We Remember
The first time you met your life partner. Birth of your child. The destruction and death of 9/11/2001. They are seared into your memory.
Topics: Training marketing recall
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The Neuroscience of Failed Product Launches
In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people thought, was to make a new formula that tasted more like, ahem, Pepsi. Coca-Cola conducted 30,000 blinded taste tests and found that 55% of people said "New Coke" was better than the original. People also said New Coke tasted better than Pepsi. Coca-Cola spent over four million dollars to decide if they should launch New Coke. The people had spoken so the launch was on.
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Going Forward By Starting Backwards
The American Psychological Association christened the 2000s "The Decade of Behavior." They even invited me to give a keynote address on behavioral neuroscience at their national convention. The result? Research by prominent psychologists has shown that fewer studies that seek to explain and predict behavior are being published. What psychologists have focused on, because it is faster to research and publish, are studies of introspection, feelings, intentions, and other self-reported data that copious research shows are only weakly related to actual behaviors.
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How Do You Prove The ROI of Corporate Training?
Great trainers are artists. You may have seen a few of these: everything they present comes alive and tattoos itself onto your brain. The experience is extraordinary.
Topics: Training
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I Believe in Software Not Slides
There was a time when answers were delivered to you on paper, or in a PowerPoint slide deck. If you wanted to know your monthly sales, a person printed it out on big sheets of green and white striped paper for you to review. If you wanted to dig deep into your product plan for the next year, someone sent you a slide deck.
Topics: Entertainment
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Four Ways to Shorten the OODA Loop in Training
"Do you mind getting beat up a bit?"
Topics: Training
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Podcast: Predicting Market Outcomes
Paul talks with our friends Derek Lundsten and Todd Staples about Immersion Neuroscience and it’s ability to accurately predict market outcomes.
Measuring Live Meeting Engagement
"The challenge with meeting engagement is that it’s really, really tough to measure. Conference planners look at session attendance, session polling, social media buzz, post-event surveys, and more. But understanding the impact that certain ideas, speakers, or live-event environments have on attendees is an inexact science. That just might be changing. Immersion Neuroscience, a company founded by neuroscientist Paul Zak, has a wearable technology that measures immersion in live experiences and video content."
Meetings Today Podcast with Bishop-McCann powered by Immersion
Meetings Today’s Tyler Davidson talks with Bishop-McCann’s Vice President of Sales & Marketing, Tracy Kinsey and Paul Zak of Immersion Neuroscience on using the Immersion Neuroscience software to measure the return on experience in the events/meeting space.
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Bishop-McCann Return on Experience powered by Immersion
Bishop-McCann powered by Immersion Neuroscience has now created: Return on Experience.
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How Our Brains Decide When to Trust
Trust is the enabler of global business — without it, most market transactions would be impossible. It is also a hallmark of high-performing organizations. Employees in high-trust companies are more productive, are more satisfied with their jobs, put in greater discretionary effort, are less likely to search for new jobs, and even are healthier than those working in low-trust companies. Businesses that build trust among their customers are rewarded with greater loyalty and higher sales. And negotiators who build trust with each other are more likely to find value-creating deals.
Topics: featured
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Visitamos las nuevas oficinas de Accenture
El pasado miércoles 5 de junio, estuvimos en las oficinas de Accenture Argentina en el barrio porteño de Parque Patricios.
