Does Social Connection Increase Happiness?
As we navigate the complexities of modern life, the 2024 World Happiness Report sheds light on the...
Double Cupcakes - Measuring the Impact of Live Experiences
Why do people flock to live theater events in an age where digital entertainment is just a click...
Confelicity and Behavior Change
In this blog we explore the idea of 'confelicity' - the joy in sharing others' happiness - which is...
Celebrating Connections & Growth on International Women's Day
Hello, dear readers! As a woman dedicated to and working in the fascinating world of neuroscience...
Increasing happiness and well-being in older adults (and beyond)
A recent peer-reviewed academic article demonstrates how Immersion levels accurately predict stated...
Why Happiness?
Humans have long been fascinated with the pursuit of happiness, a quest that transcends cultures,...
Extending Healthspan
Discover the secrets to not just living longer, but living better by intentionally focusing on your...
Mental Health at Work
Workplace wellness initiatives are on the rise, but not all benefits have the same impact on...
The Neuroscience of Transformation
While transformation is often associated with external changes, it requires internal changes as...
Emotional Hormesis - Why Stress Is Often Beneficial
Did you know a certain amount of stress can actually be beneficial to well-being and productivity?...
Neuroscience Proves the Return on Coaching
Executive and leadership coaches have been seeking an objective way to quantify their coaching...
The Neuroscience of Giving & Generosity
Ever wonder why giving a gift feels so warm and fuzzy? It all starts with the brain!
Emotional Fitness and Dementia
Quality social relationships can reduce the risk of dementia, and Immersion's new Tuesday app can...
Unlocking the Power of Oxytocin
Let's dive into the fascinating world of neuroscience to uncover the amazing benefits of a magical...
Older Americans Choose to Age in the Comfort of their Homes with Digital Tech to Help
In the near future (by 2034) - there will be more adults over the age of 65 than children under the...
Machine learning identifies hit songs - 97% accuracy
Predicting hit songs in notoriously difficult. Researchers have now applied machine learning (ML)...
What Neuroscience Reveals About Employee Experience
Experiences matter for employees and customers.
Fight the Loneliness Epidemic With Neuroscience
U.S. Surgeon General Vivek Murthy released a report highlighting the negative health impacts of...
Neuroscience News
In the midst of America's "behavioral health crisis" - this is what we love to see.Our emotional...
Immersion Stands Alone in Neuro-marketing
In today's competitive marketplace, it's essential that businesses fully understand their...
Neuroscience Presents Mental Health Opportunity
Imagine a world where preventative healthcare interventions happen at just the right time, where...
Set for Sentencing: Immersion Helps Lawyers Humanize Convicted People During Sentencing
This week, our very own Dr. Paul Zak was on Doug Passon's podcast - "Set for Sentencing."
Dr. Paul Zak Speaks on the Science of Gratitude
Immersion Neuroscience’s very own Dr. Paul Zak recently appeared on “The Glenn Beck Program” to...
Forbes Article Cites Immersion to Disprove Common Myth
Forbes’ Shane Snow recently wrote about the common myth of the 8-second human attention span, and...
Immersion is the #1 Major Neuromarketing Platform
Mordor Intelligence recently came out with the Global Neuromarketing growth and trends
Can the Navy ConvinCe Gen Z to Enroll?
Have you ever thought about joining the Navy? Gen Z hasn't.
Well - maybe that's an...
Immersion embraces World Mental Health Day
Everyone agrees that mental health is important.
Want your Customers to Notice Your Brand? Listen to What They are Saying First.
In AdWeek's article, “The Evolving Conversation on Health and Wellness” we discuss the recent shift...
Examining Pandemic Purchase Regret
Did you make a pandemic purchase you regret? Our co-founder, Dr. Jorge Barraza spoke with Alex...
Can your Customer Really Tell You What They Like?
How do we understand what people truly enjoy? Especially when it comes to taste.
Understand How Your Content Will Perform BEFORE You Post.
Jumping on the recent trend of marketing with memes can be a powerful yet inexpensive way for...
Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That
"Neuroforecasting is the practice of using neurophysiology to predict population-wide behaviors...
Increase Productivity & Retention With Better Connectedness at Work
Connection. As social creatures we naturally seek out and build connections with others. But, what...
Access to Inspiration: Dr. Paul Zak
Inspiration. It’s the magic that allows us to transcend ordinary human experiences.
Sue Stockdale...
Finger Pulse Measures Participants Using Only a Smartphone. No Smartwatch required!
Are you having trouble recruiting people for your measurements due to lack of equipment?
Do You Suffer from Brand Narcissism?
Marketers create brand trackers, charts and graphs about how our brand exists in the world. We host...
Need to Trim a Live Event? Duplicate - Don't Lose Data!
You ever send an email too soon and JUST.WANT.IT.BACK? Have your computer crash before you hit save...
Facial Coding Faces Major Controversy
So you want to understand what your customer is feeling when they watch your ads.
Retro Ad of the Week: Burger King is NOT a Whopper of an Ad
The summer of nostalgia continues! For this week's ad, we decided to check out Burger King's 1997...
Influencing Shopper Decisions
Over the past decades, marketing has been defined by inflection points. The ways we speak to our...
Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing
The start of summer has us feeling nostalgic here at Immersion!
Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...
"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot
"They're gonna want you dead," claims the tagline from Ladder in a new ad.
Better Customer Experiences Create Happier Lives
Finally! Some great news about aging!
Tension Makes a Story. And Stories Make a Sale.
If you've been following our blog - you know by now that storytelling drives immersion.
April Brings Product Updates for Immersion
We've been busy at Immersion and developing some game-changing updates for your Immersion...
Pause Really is Power: Powerade's Slam Dunk Storytelling
In our ad of the week - we are taking a look at a commercial that capitalizes on a huge...
Cow Farts aren't Funny Enough to Sell Burgers
Burger King is taking a big leap . . . into cow farts.
"Because You Wouldn't Eat Your Best Friend"
We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a celebrity in your...
Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story
As we roll on in to one of the biggest weekend's in advertising, we thought we'd take a look at at...
The Neuroscience of Cheating
By all accounts, Carl Shapiro was a shrewd businessman. He built Kay Windsor into one of the...
Even Jon Hamm Needs a Good Story
Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat.
Immersion Drives Sales
Immersion creates sales.
A Great Strategy Deserves Great Content
This week at Immersion - we’re thinking a lot about strategy. It’s an essential, foundational part...
10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...
LA Fitness: Welcome to your comeback
LA Fitness is trying to call it a comeback . . . but we're not here for it.
UNBIASED FEEDBACK: The french fry edition
THE GREAT FRY-OFF! At Immersion, we are not quite ready to give up the gluttony of the holidays . ....
No to "Happy No Year"
When we heard about the new ad campaign from Kraft Mac & Cheese that was telling everyone to buck...
Peloton - AND Chris Noth - Fire Back
Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?
80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad
Ryan Reynolds is at it again . . . so you know we had to measure the Immersion!
Oxytocin Forms Attachments to Products, Building Customer Loyalty
Loyalty. It is among the most valued traits in our friends and also what brands strive to create...
You're Measuring the Wrong Thing.
We all know vanity metrics exist. We talk about them with disdain, yet we still analyze them and...
Beer, tacos & bad ads: immersion for marketers
This week, we all emerged from our early-fall hibernation to attend an Immersion-hosted happy hour!
Data meets science in germany!
Immersion proudly continues our support for the startup community! So, after Denver Startup Week...
Does Brady's Hertz Commercial stand up to internet hype?
Hertz is adding electric vehicles to its fleet and it’s making quite a stir.
10 Ways to Increase the Impact of Your Holiday Ad
Oh, the holidays. The winter holiday season is the make or break time to hit sales targets for many...
Is NBA Lane the best sports ad ever?
AdWeek calls ‘NBA Lane’ “one of the best sports ads ever." Created to celebrate the 75th...
TEMPTATIONS PICKS "TREAT" THIS HALLOWEEN
You probably saw our post measuring the top 2020 Holiday Ads. And we KNOW some of you thought we...
What makes a top-10 holiday ad?
Last year, Ad Age & Adrianne Pasquarelli took a look at the Top 10 Holiday Ads of the year. We...
PRODUCT UPDATE: Export to PowerPoint
Download your Immersion results so you can drop your knowledge into your slide presentations.
We...
Ultimate Pitch, Ultimate Demo
Pitching your startup to investors is the ultimate challenge. There is no maybe. There is no second...
Writer from Kia - Ad Breakdown
Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? Let's find...
The secret to identifying new market segments
As a brand leader, your ultimate goal is to grow market share for your product. And when you boil...
Do I want Market Research, Consumer Insights, or Content Prediction?
These terms of art get thrown around a lot in conversations I am having with customers and partners.
Too many decisions in your day? Take care of your brain!
After a day of making decisions turns into a week of it - the brain fog can be REAL. Constant gut...
PRODUCT UPDATE: Sharing Measurements
You can now SHARE your Immersion results with a click!
Immersion is a pretty impressive tool (if...
Does drinking after work work?
Need a raise?
AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?
I worked at marketing agencies for over thirteen years. And I loved the chaos.
Build better! Get smarter data to understand your users
The journey of product builders and app designers all starts the same: a spark of inspiration!
PRODUCT UPDATE: Reels
New feature alert! Measure multiple pieces of content in one Immersion Experience with Reels.
...
The Great Resignation is Here! What does Psychological Safety have to do with it?
According to Forbes, 40% of employees are thinking about quitting their jobs. The time is now for...
Machine Learning with Immersion
Immersion is a prediction engine. It was designed from the get-go to accurately and consistently...
Building Trust Remotely
I was privileged to have a LinkedIn Live conversation with Dr. Jeffrey Hull, the Education Director...
Using Immersion to Optimize UX
Retailers are battling each other to capture sales online. Prices matter, but so do services such...
Sustain High Performance With Psychological Safety
Teamwork: is it hard or easy?
Optimizing Organizational Performance
I've spent much of the last 20 years developing the science of interpersonal trust and showing how...
Can you Dial for Answers?
Data analysts like to say that more data is always good.
Flowing into Immersion
Steamed mussels, white wine, and espresso. Mihaly, or Mike as he preferred to be called in America,...
Battle Tested
"I INTEROGATE TERRORISTS FOR A LIVING AND I NEED THAT STUFF TOMORROW!"
Thank You to Immersion Super Fans
"Gratitude is not only the greatest of virtues, but the parent of all others." So said the Roman...
Crowd-Sourcing Content Creation Using Immersion
Years ago, I served as a consultant to a large ad agency and was invited to join a meeting with a...
Neuroscience-as-a-Service: Democratizing Neuroscience
Neuroscience is awesome! Also, very complicated. Specially trained scientists need a lab and lots...
Why Your Gut is Wrong (But is Sometimes Right)
The oil rig Deepwater Horizon exploded in 2010 causing deaths and a massive oil spill in the Gulf...
The Neuroscience of Disneyland
Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.
On Being One's Own Rabbit
On Being One's Own Rabbit is the title of a 1927 article by British scientist and mathematician...
5 Ways to Create Immersive Training@ Training Magazine
The editors at Training Magazine asked me if I could identify best practices from the training data...
Face Freaks
It was such a great idea.Capture people's emotional states from facial twitches.
How to Optimize Training with Immersion @TD Magazine
TD Magazine invited me to write an article discussing what our clients have learned using the...
Sweating the Data?
I love to sweat.When working out.
Why not EEG?
That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density...
Neuromyths Debunked
Immersion is full of neuro-nerds. In the last 15 years I've done about 10,000 blood draws to...
Immersion & Pandora Collaborate to Predict Hits
The Problem
The Science of Superfans
Superfans are thrilled by an experience and they respond in an oversized way.The scientists at...
Why we give to charity
Ben.The little boy's name is Ben.He looks so happy.So, why is his father heartbroken?
Immersion on the Move
Every year cars have more automated features, but some people still want to get on the road simply...
Why do some TED Talks go viral?
My knees were shaking as I walked onto the stage at the Edinburgh International Conference Center....
Customized Classroom
Teachers get too much and too little credit for student outcomes.
Creating Extraordinary Customer Experiences
After two days, I resolved that Canberra is the world's most boring city.That is why I went back...
Best Practices When Running Remote Meetings
The global pandemic has forced meetings, teaching, and training to be remote. Running a remote...
What Your Brain Wants To Watch
News or entertainment?
Size Matters. How Facebook & Immersion Figured Out What People Love
The largest advertiser in the world, consumer products company Proctor & Gamble, cut their digital...
Your Virtual Events are the New TV
Will your attendees stay tuned or click away?
The Power of Distributed Neuroscience
Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary gatherings,...
Fewer Brains Mean Bigger Data
Many companies built their reputations on surveying a thousand or more people to capture national...
Getting Schooled: How Immersion Works in the Classroom
At Immersion, we are "on the ground" technologists.By that I mean we have partners not clients....
Why We Remember
The first time you met your life partner.Birth of your child.The destruction and death of...
The Neuroscience of Failed Product Launches
In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people thought,...
Going Forward By Starting Backwards
The American Psychological Association christened the 2000s "The Decade of Behavior."They even...
Psychological Safety & Measuring Readiness
Are you ready?
If Content Is King, Why Do Most Shows Play The Fool?
Content is king.
How Do You Prove The ROI of Corporate Training?
Great trainers are artists.You may have seen a few of these: everything they present comes alive...
I Believe in Software Not Slides
There was a time when answers were delivered to you on paper, or in a PowerPoint slide deck.If you...
Four Ways to Shorten the OODA Loop in Training
"Do you mind getting beat up a bit?"
The Risks of Using AI to Interpret Human Emotions
What do people really feel?
Podcast: Predicting Market Outcomes
Paul talks with our friends Derek Lundsten and Todd Staples about Immersion Neuroscience and it’s...
Measuring Live Meeting Engagement
"The challenge with meeting engagement is that it’s really, really tough to measure. Conference...
Meetings Today Podcast with Bishop-McCann powered by Immersion
Meetings Today’s Tyler Davidson talks with Bishop-McCann’s Vice President of Sales & Marketing, ...
Bishop-McCann Return on Experience powered by Immersion
Bishop-McCann powered by Immersion Neuroscience has now created: Return on Experience.
Immersion at CableLabs Innovation Showcase 2019, presented by UpRamp
People don’t always tell the truth – watch this video to see 5 examples of how Immersionmeasures...
How Our Brains Decide When to Trust
Trust is the enabler of global business — without it, most market transactions would be impossible....
Visitamos las nuevas oficinas de Accenture
El pasado miércoles 5 de junio, estuvimos en las oficinas de Accenture Argentina en el barrio...