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Immersion Blog

How to Measure Attendee Engagement and Event Value in Real Time Using Smartwatches

Market Research Under Fire: How Survey Fraud Exposes a Bigger Problem

Nostalgia Isn’t Enough: Why Snow White and Other Movie Reboots Miss the Emotional Mark

How Value Measurement Improves Sales and Builds Customer Loyalty

Become an Immersion Neuroscience Certified Coach

How to Create an Exceptional Resort Experience That Guests Value and Remember

Designing Exhibits That Wow: Using Neuroscience to Enhance the Visitor Experience

Super Bowl & the Science of Stadium Roars

The Hidden Power of Fantasy Sports: How It Creates Customer Value

How Real-Time Value Measurement Empowers Learning & Development Teams

How to Create Peak Moments for Theme Park Visitors

How to Create the Ultimate Fan Experience (Like Taylor Swift’s Eras Tour)

Is Coffee Badging Bad?

Wood, Metal, and Happiness - How the Brain Works on Contrasts

Allostasis and Increasing Happiness

Inviting ATTENDEES AND AUDIENCES to Share Real-Time Feedback

How BBDO China Used Neuroscience to Create an Immersive, High-Impact Dove Chocolate Ad

Theater and Community

How SIX Promotes Teamwork

Are AI Companions a Good Substitute for Human Contact?

Value Measurement: Why It's Essential

How to Measure Value During Sporting Events

How to Measure Value for Retail Experiences

How to Measure Value for Video Content

How to Measure Value During Live Entertainment

How to Measure Value for Learning and Development

How to Measure Value for Immersive Experiences

Why SIX is Scientifically Significant

Embracing Neural Diversity & Predicting Behavior

AI Could Mean Better Mental Well-Being for All

Emotional Fitness: Where to Start

Is Brand Love a Thing? Unlocking the Science

Does Social Connection Increase Happiness?

Double Cupcakes - Measuring the Impact of Live Experiences

Confelicity and Behavior Change

Celebrating Connections & Growth on International Women's Day

Increasing happiness and well-being in older adults (and beyond)

Why Happiness?

Extending Healthspan

Mental Health at Work

The Neuroscience of Transformation

Emotional Hormesis - Why Stress Is Often Beneficial

Neuroscience Proves the Return on Coaching

The Neuroscience of Giving & Generosity

Emotional Fitness and Dementia

Unlocking the Power of Oxytocin

Older Americans Choose to Age in the Comfort of their Homes with Digital Tech to Help

Machine learning identifies hit songs - 97% accuracy

What Neuroscience Reveals About Employee Experience

FREE CHAPTER DOWNLOAD: Brains know what makes great ads.

Fight the Loneliness Epidemic With Neuroscience

Neuroscience News

Immersion Stands Alone in Neuro-marketing

Neuroscience Presents Mental Health Opportunity

Set for Sentencing: Immersion Helps Lawyers Humanize Convicted People During Sentencing

An Important Update to "The Neuroscience of Trust"

Dr. Paul Zak Speaks on the Science of Gratitude

Forbes Article Cites Immersion to Disprove Common Myth

The Neuroscience of Good Storytelling

Immersion is the #1 Major Neuromarketing Platform

Can the Navy ConvinCe Gen Z to Enroll?

Immersion embraces World Mental Health Day

Want your Customers to Notice Your Brand? Listen to What They are Saying First.

Examining Pandemic Purchase Regret

Can your Customer Really Tell You What They Like?

Understand How Your Content Will Perform BEFORE You Post.

Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That

Increase Productivity & Retention With Better Connectedness at Work

Access to Inspiration: Dr. Paul Zak

Finger Pulse Measures Participants Using Only a Smartphone. No Smartwatch required!

Do You Suffer from Brand Narcissism?

Need to Trim a Live Event? Duplicate - Don't Lose Data!

Facial Coding Faces Major Controversy

Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

Influencing Shopper Decisions

Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing

Music in Advertising: A Top 20 hit will not save your ad.

"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot

Better Customer Experiences Create Happier Lives

Tension Makes a Story. And Stories Make a Sale.

April Brings Product Updates for Immersion

Pause Really is Power: Powerade's Slam Dunk Storytelling

Cow Farts aren't Funny Enough to Sell Burgers

"Because You Wouldn't Eat Your Best Friend"

Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story

The Neuroscience of Cheating

Storytelling: Use Your Ads to Wake Up Their Brains

Even Jon Hamm Needs a Good Story

Immersion Drives Sales

A Great Strategy Deserves Great Content

10 ways to improve your ads

LA Fitness: Welcome to your comeback

UNBIASED FEEDBACK: The french fry edition

No to "Happy No Year"

Peloton - AND Chris Noth - Fire Back

80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad

Oxytocin Forms Attachments to Products, Building Customer Loyalty

You're Measuring the Wrong Thing.

Beer, tacos & bad ads: immersion for marketers

Data meets science in germany!

Does Brady's Hertz Commercial stand up to internet hype?

10 Ways to Increase the Impact of Your Holiday Ad

Is NBA Lane the best sports ad ever?

TEMPTATIONS PICKS "TREAT" THIS HALLOWEEN

What makes a top-10 holiday ad?

PRODUCT UPDATE: Export to PowerPoint

Ultimate Pitch, Ultimate Demo

Brand Hit + Miss: Tiffany & Co. + Heineken

Writer from Kia - Ad Breakdown

The secret to identifying new market segments

Do I want Market Research, Consumer Insights, or Content Prediction?

Too many decisions in your day? Take care of your brain!

PRODUCT UPDATE: Sharing Measurements

Does drinking after work work?

AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?

Build better! Get smarter data to understand your users

PRODUCT UPDATE: Reels

The Great Resignation is Here! What does Psychological Safety have to do with it?

Machine Learning with Immersion

Building Trust Remotely

Using Immersion to Optimize UX

Sustain High Performance With Psychological Safety

Optimizing Organizational Performance

Can you Dial for Answers?

Flowing into Immersion

Battle Tested

Thank You to Immersion Super Fans

Crowd-Sourcing Content Creation Using Immersion

Neuroscience-as-a-Service: Democratizing Neuroscience

Why Your Gut is Wrong (But is Sometimes Right)

The Neuroscience of Disneyland

On Being One's Own Rabbit

5 Ways to Create Immersive Training@ Training Magazine

Face Freaks

How to Optimize Training with Immersion @TD Magazine

Sweating the Data?

Why not EEG?

Neuromyths Debunked

Immersion & Pandora Collaborate to Predict Hits

The Science of Superfans

Why we give to charity

Immersion on the Move

Why do some TED Talks go viral?

Customized Classroom

Creating Extraordinary Customer Experiences

Best Practices When Running Remote Meetings

What Your Brain Wants To Watch

Size Matters. How Facebook & Immersion Figured Out What People Love

Your Virtual Events are the New TV

The Power of Distributed Neuroscience

Fewer Brains Mean Bigger Data

Getting Schooled: How Immersion Works in the Classroom

Why We Remember

The Neuroscience of Failed Product Launches

Going Forward By Starting Backwards

Psychological Safety & Measuring Readiness

Tech Trends Embrace the Future With These Latest Meeting Planner Trends

If Content Is King, Why Do Most Shows Play The Fool?

How Do You Prove The ROI of Corporate Training?

I Believe in Software Not Slides

Four Ways to Shorten the OODA Loop in Training

The Risks of Using AI to Interpret Human Emotions

Podcast: Predicting Market Outcomes

Measuring Live Meeting Engagement

Meetings Today Podcast with Bishop-McCann powered by Immersion

Bishop-McCann Return on Experience powered by Immersion

Immersion at CableLabs Innovation Showcase 2019, presented by UpRamp

How Our Brains Decide When to Trust

Visitamos las nuevas oficinas de Accenture