2 min read

Getting Schooled: How Immersion Works in the Classroom

By Paul J. Zak on Feb 19, 2020 6:00:00 AM

At Immersion, we are "on the ground" technologists.  By that I mean we have partners not clients.  When our partners find new applications for our technology we ask to observe what they are doing to see if we can suggest improvements.  This is just what we did when a partner brought Immersion into K-12 classrooms.

Topics: Training
2 min read

Why We Remember

By Marketing on Feb 13, 2020 3:28:21 PM

The first time you met your life partner.  Birth of your child.  The destruction and death of 9/11/2001. They are seared into your memory. 

Topics: Training marketing recall
2 min read

The Neuroscience of Failed Product Launches

By Marketing on Jan 20, 2020 6:15:00 AM

In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people thought, was to make a new formula that tasted more like, ahem, Pepsi.  Coca-Cola conducted 30,000 blinded taste tests and found that 55% of people said "New Coke" was better than the original. People also said New Coke tasted better than Pepsi.  Coca-Cola spent over four million dollars to decide if they should launch New Coke.  The people had spoken so the launch was on.

2 min read

Going Forward By Starting Backwards

By Paul J. Zak on Jan 13, 2020 6:00:00 AM

The American Psychological Association christened the 2000s "The Decade of Behavior."  They even invited me to give a keynote address on behavioral neuroscience at their national convention.  The result?  Research by prominent psychologists has shown that fewer studies that seek to explain and predict behavior are being published.  What psychologists have focused on, because it is faster to research and publish, are studies of introspection, feelings, intentions, and other self-reported data that copious research shows are only weakly related to actual behaviors.

2 min read

Psychological Safety & Measuring Readiness

By Paul J. Zak on Jan 9, 2020 4:49:55 PM

Are you ready?

Topics: Training
1 min read

Tech Trends Embrace the Future With These Latest Meeting Planner Trends

By Marketing on Jan 7, 2020 6:48:48 PM


3 min read

If Content Is King, Why Do Most Shows Play The Fool?

By Paul J. Zak on Dec 12, 2019 1:00:00 PM

Content is king. 

Topics: Entertainment
2 min read

How Do You Prove The ROI of Corporate Training?

By Paul J. Zak on Dec 9, 2019 5:30:00 AM

Great trainers are artists.  You may have seen a few of these: everything they present comes alive and tattoos itself onto your brain.  The experience is extraordinary.

Topics: Training
2 min read

I Believe in Software Not Slides

By Scott Brown on Dec 5, 2019 6:00:00 AM

There was a time when answers were delivered to you on paper, or in a PowerPoint slide deck.  If you wanted to know your monthly sales, a person printed it out on big sheets of green and white striped paper for you to review.  If you wanted to dig deep into your product plan for the next year, someone sent you a slide deck.

Topics: Entertainment
3 min read

Four Ways to Shorten the OODA Loop in Training

By Paul J. Zak on Dec 3, 2019 3:16:33 PM

"Do you mind getting beat up a bit?" 

Topics: Training
1 min read

The Risks of Using AI to Interpret Human Emotions

By Marketing on Nov 20, 2019 11:37:00 AM

What do people really feel?

Podcast: Predicting Market Outcomes

By Marketing on Oct 12, 2019 11:39:00 AM

Paul talks with our friends Derek Lundsten and Todd Staples about Immersion Neuroscience and it’s ability to accurately predict market outcomes.

Measuring Live Meeting Engagement

By Marketing on Sep 23, 2019 8:15:00 AM

"The challenge with meeting engagement is that it’s really, really tough to measure. Conference planners look at session attendance, session polling, social media buzz, post-event surveys, and more. But understanding the impact that certain ideas, speakers, or live-event environments have on attendees is an inexact science. That just might be changing. Immersion Neuroscience, a company founded by neuroscientist Paul Zak, has a wearable technology that measures immersion in live experiences and video content."

Meetings Today Podcast with Bishop-McCann powered by Immersion

By Marketing on Sep 19, 2019 2:03:00 PM

Meetings Today’s Tyler Davidson talks with Bishop-McCann’s Vice President of Sales & Marketing, Tracy Kinsey and Paul Zak of Immersion Neuroscience on using the Immersion Neuroscience software to measure the return on experience in the events/meeting space.

1 min read

Bishop-McCann Return on Experience powered by Immersion

By Marketing on Sep 13, 2019 2:18:00 PM

Bishop-McCann powered by Immersion Neuroscience has now created: Return on Experience.

Immersion at CableLabs Innovation Showcase 2019, presented by UpRamp

By Marketing on Aug 7, 2019 2:37:00 PM

People don’t always tell the truth – watch this video to see 5 examples of how Immersion measures unconscious emotional responses to let you create extraordinary content and experiences!

1 min read

How Our Brains Decide When to Trust

By Marketing on Jul 30, 2019 2:48:00 PM

Trust is the enabler of global business — without it, most market transactions would be impossible. It is also a hallmark of high-performing organizations. Employees in high-trust companies are more productive, are more satisfied with their jobs, put in greater discretionary effort, are less likely to search for new jobs, and even are healthier than those working in low-trust companies. Businesses that build trust among their customers are rewarded with greater loyalty and higher sales. And negotiators who build trust with each other are more likely to find value-creating deals.

Topics: featured
1 min read

Visitamos las nuevas oficinas de Accenture

By Marketing on Jul 10, 2019 2:54:00 PM

El pasado miércoles 5 de junio, estuvimos en las oficinas de Accenture Argentina en el barrio porteño de Parque Patricios.