On Being One's Own Rabbit is the title of a 1927 article by British scientist and mathematician J.B.S. Haldane (1892-1964). Haldane wrote about a scientific approach with a long history: self-experimentation. Haldane first did this at the age of eight in his scientist father's home laboratory testing poison gases. A self-experiment he did as an adult testing high levels of oxygen saturation caused a violent seizure that crushed several of Haldane's vertebrae. That's commitment.
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It was such a great idea. Capture people's emotional states from facial twitches.
Topics: Science Prediction
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TD Magazine invited me to write an article discussing what our clients have learned using the Immersion platform to optimize the delivery and impact of training. The article explains that the problem with post-training surveys is that people lie. Yes, shocking! People have great difficulty identifying the value of training and how it can be improved because value comes from the unconscious and emotional regions of the brain. This is why measuring neural activity during training is absolutely necessary.
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That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density electroencephalogram (EEG). Immersion's foundational studies measured brain activity multiple ways using EEG, electrocardiograms (ECG), skin conductance, and changes in neurochemicals in blood. Over and over. For hundreds of people.