1 min read

On Being One's Own Rabbit

By Paul J. Zak on Oct 1, 2020 8:47:12 AM

On Being One's Own Rabbit is the title of a 1927 article by British scientist and mathematician J.B.S. Haldane (1892-1964). Haldane wrote about a scientific approach with a long history: self-experimentation.  Haldane first did this at the age of eight in his scientist father's home laboratory testing poison gases.  A self-experiment he did as an adult testing high levels of oxygen saturation caused a violent seizure that crushed several of Haldane's vertebrae.  That's commitment.

Topics: Science Prediction
2 min read

Face Freaks

By Paul J. Zak on Sep 2, 2020 8:00:00 AM

It was such a great idea.  Capture people's emotional states from facial twitches.

Topics: Science Prediction
1 min read

How to Optimize Training with Immersion @TD Magazine

By Paul J. Zak on Sep 1, 2020 4:11:59 PM

TD Magazine invited me to write an article discussing what our clients have learned using the Immersion platform to optimize the delivery and impact of training.  The article explains that the problem with post-training surveys is that people lie.  Yes, shocking! People have great difficulty identifying the value of training and how it can be improved because value comes from the unconscious and emotional regions of the brain.  This is why measuring neural activity during training is absolutely necessary.

Topics: Training Education Science
2 min read

Sweating the Data?

By Paul J. Zak on Aug 31, 2020 8:00:00 AM

I love to sweat.  When working out.

Topics: Science Prediction
2 min read

Why not EEG?

By Paul J. Zak on Aug 26, 2020 11:10:18 AM

That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density electroencephalogram (EEG). Immersion's foundational studies measured brain activity multiple ways using EEG, electrocardiograms (ECG), skin conductance, and changes in neurochemicals in blood.  Over and over.  For hundreds of people. 

Topics: Science Prediction