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The Neuroscience of Failed Product Launches
In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people thought,...
The Power of Distributed Neuroscience
Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary gatherings,...
The Neuroscience of Disneyland
Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.