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2 min read

Optimizing Organizational Performance

I've spent much of the last 20 years developing the science of interpersonal trust and showing how powerfully trust...

2 min read

Can you Dial for Answers?

Data analysts like to say that more data is always good.

Well, maybe. The wrong data can take one in the wrong...

2 min read

Flowing into Immersion

Steamed mussels, white wine, and espresso. Mihaly, or Mike as he preferred to be called in America, had lived here for...

2 min read

Battle Tested

"I INTEROGATE TERRORISTS FOR A LIVING AND I NEED THAT STUFF TOMORROW!"

At 6'4" it is rare for me to be nose to nose...

3 min read

Thank You to Immersion Super Fans

"Gratitude is not only the greatest of virtues, but the parent of all others." So said the Roman statesman and...

2 min read

Crowd-Sourcing Content Creation Using Immersion

Years ago, I served as a consultant to a large ad agency and was invited to join a meeting with a client. The agency...

2 min read

Neuroscience-as-a-Service: Democratizing Neuroscience

Neuroscience is awesome! Also, very complicated.   Specially trained scientists need a lab and lots of expensive...

3 min read

Why Your Gut is Wrong (But is Sometimes Right)

The oil rig Deepwater Horizon exploded in 2010 causing deaths and a massive oil spill in the Gulf of Mexico. The rig...

2 min read

The Neuroscience of Disneyland

Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.

Southern Californians have an...

1 min read

On Being One's Own Rabbit

On Being One's Own Rabbit is the title of a 1927 article by British scientist and mathematician J.B.S. Haldane...