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1 min read

The Power of Distributed Neuroscience

Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary gatherings, including attending...

2 min read

Fewer Brains Mean Bigger Data

Many companies built their reputations on surveying a thousand or more people to capture national opinions or TV...

2 min read

Getting Schooled: How Immersion Works in the Classroom

At Immersion, we are "on the ground" technologists.  By that I mean we have partners not clients.  When our partners...

2 min read

Why We Remember

The first time you met your life partner.  Birth of your child.  The destruction and death of 9/11/2001. They are...

2 min read

The Neuroscience of Failed Product Launches

In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people thought, was to make a new...

2 min read

Going Forward By Starting Backwards

The American Psychological Association christened the 2000s "The Decade of Behavior."  They even invited me to give a...

2 min read

Psychological Safety & Measuring Readiness

Are you ready?

Ready to learn. Ready to excel.  Ready to win.

A few years ago, the BBC asked me why the New Zealand...

1 min read

Tech Trends Embrace the Future With These Latest Meeting Planner Trends

 

Planners can gather biometric data via wearable devices, but attendees may become self-conscious about them and...

3 min read

If Content Is King, Why Do Most Shows Play The Fool?

Content is king. 

Quick quiz: who coined this phrase?  Movie mogul Louis Mayer? Director George Lucas of Star Wars...

2 min read

How Do You Prove The ROI of Corporate Training?

Great trainers are artists.  You may have seen a few of these: everything they present comes alive and tattoos itself...