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2 min read

I Believe in Software Not Slides

There was a time when answers were delivered to you on paper, or in a PowerPoint slide deck.  If you wanted to know...

3 min read

Four Ways to Shorten the OODA Loop in Training

"Do you mind getting beat up a bit?" 

The question made perfect sense when Lt. Lopez said that the "enemy combatants"...

1 min read

The Risks of Using AI to Interpret Human Emotions

What do people really feel?

This has never been an easy thing for companies to determine. For one thing, emotions are...

Podcast: Predicting Market Outcomes

Paul talks with our friends Derek Lundsten and Todd Staples about Immersion Neuroscience and it’s ability to accurately...

Measuring Live Meeting Engagement

"The challenge with meeting engagement is that it’s really, really tough to measure. Conference planners look at...

Meetings Today Podcast with Bishop-McCann powered by Immersion

Meetings Today’s Tyler Davidson talks with Bishop-McCann’s Vice President of Sales & Marketing, Tracy Kinsey and Paul...

1 min read

Bishop-McCann Return on Experience powered by Immersion

Bishop-McCann powered by Immersion Neuroscience has now created: Return on Experience.

Return on Experience is a...

Immersion at CableLabs Innovation Showcase 2019, presented by UpRamp

People don’t always tell the truth – watch this video to see 5 examples of how Immersion measures unconscious emotional...

1 min read

How Our Brains Decide When to Trust

Trust is the enabler of global business — without it, most market transactions would be impossible. It is also a...

1 min read

Visitamos las nuevas oficinas de Accenture

El pasado miércoles 5 de junio, estuvimos en las oficinas de Accenture Argentina en el barrio porteño de Parque...