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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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The Neuroscience of Good Storytelling

From the Future of Storytelling

Can the Navy ConvinCe Gen Z to Enroll?

Have you ever thought about joining the Navy? Gen Z hasn't. 
 
Well - maybe that's an...

Immersion embraces World Mental Health Day

Everyone agrees that mental health is important.

Examining Pandemic Purchase Regret

Did you make a pandemic purchase you regret? Our co-founder, Dr. Jorge Barraza spoke with Alex...

Can your Customer Really Tell You What They Like?

How do we understand what people truly enjoy? Especially when it comes to taste.  

Understand How Your Content Will Perform BEFORE You Post.

Jumping on the recent trend of marketing with memes can be a powerful yet inexpensive way for...

Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That

"Neuroforecasting is the practice of using neurophysiology to predict population-wide behaviors...