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2 min read

Why do some TED Talks go viral?

My knees were shaking as I walked onto the stage at the Edinburgh International Conference Center.  I had been invited...

2 min read

Customized Classroom

Teachers get too much and too little credit for student outcomes.

Some students are ready to learn, others struggle to...

2 min read

Creating Extraordinary Customer Experiences

After two days, I resolved that Canberra is the world's most boring city.  That is why I went back to Sydney. 

I had...

1 min read

Best Practices When Running Remote Meetings

The global pandemic has forced meetings, teaching, and training to be remote.  Running a remote event, as we have...

1 min read

What Your Brain Wants To Watch

News or entertainment?

In the era of COVID, what do brains find most valuable?  Immersion decided to find out using our...

2 min read

Size Matters. How Facebook & Immersion Figured Out What People Love

The largest advertiser in the world, consumer products company Proctor & Gamble, cut their digital advertising by over...

2 min read

Your Virtual Events are the New TV

Will your attendees stay tuned or click away? 

In fact, how would you even know if your message is reaching...

1 min read

The Power of Distributed Neuroscience

Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary gatherings, including attending...

2 min read

Fewer Brains Mean Bigger Data

Many companies built their reputations on surveying a thousand or more people to capture national opinions or TV...

2 min read

Getting Schooled: How Immersion Works in the Classroom

At Immersion, we are "on the ground" technologists.  By that I mean we have partners not clients.  When our partners...