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2 min read

Face Freaks

It was such a great idea.  Capture people's emotional states from facial twitches.

Humans are face freaks.  When...

1 min read

How to Optimize Training with Immersion @TD Magazine

TD Magazine invited me to write an article discussing what our clients have learned using the Immersion platform to...

2 min read

Sweating the Data?

I love to sweat.  When working out.

In my academic lab, we measure arousal responses using small changes in electrical...

2 min read

Why not EEG?

That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density electroencephalogram (EEG). ...

3 min read

Neuromyths Debunked

Immersion is full of neuro-nerds. In the last 15 years I've done about 10,000 blood draws to measure neurochemicals in...

5 min read

Immersion & Pandora Collaborate to Predict Hits

The Problem

Every day, 24,000 new songs are released worldwide. Every day. That's 168,000 new songs every week.   ...

3 min read

The Science of Superfans

Superfans are thrilled by an experience and they respond in an oversized way.  The scientists at Immersion wondered if...

3 min read

Why we give to charity


Ben.  The little boy's name is Ben.  He looks so happy.  So, why is his father heartbroken? 


As the camera pans...

2 min read

Immersion on the Move

Every year cars have more automated features, but some people still want to get on the road simply for the fun of...

2 min read

Why do some TED Talks go viral?

My knees were shaking as I walked onto the stage at the Edinburgh International Conference Center.  I had been invited...