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3 min read

Thank You to Immersion Super Fans

"Gratitude is not only the greatest of virtues, but the parent of all others." So said the Roman statesman and...

2 min read

Crowd-Sourcing Content Creation Using Immersion

Years ago, I served as a consultant to a large ad agency and was invited to join a meeting with a client. The agency...

2 min read

Neuroscience-as-a-Service: Democratizing Neuroscience

Neuroscience is awesome! Also, very complicated.   Specially trained scientists need a lab and lots of expensive...

3 min read

Why Your Gut is Wrong (But is Sometimes Right)

The oil rig Deepwater Horizon exploded in 2010 causing deaths and a massive oil spill in the Gulf of Mexico. The rig...

2 min read

The Neuroscience of Disneyland

Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.

Southern Californians have an...

1 min read

On Being One's Own Rabbit

On Being One's Own Rabbit is the title of a 1927 article by British scientist and mathematician J.B.S. Haldane...

1 min read

5 Ways to Create Immersive Training@ Training Magazine

The editors at Training Magazine asked me if I could identify best practices from the training data collected by...

2 min read

Face Freaks

It was such a great idea.  Capture people's emotional states from facial twitches.

Humans are face freaks.  When...

1 min read

How to Optimize Training with Immersion @TD Magazine

TD Magazine invited me to write an article discussing what our clients have learned using the Immersion platform to...

2 min read

Sweating the Data?

I love to sweat.  When working out.

In my academic lab, we measure arousal responses using small changes in electrical...