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Nostalgia Isn’t Enough: Why Snow White and Other Movie Reboots Miss the Emotional Mark
How to Create Peak Moments for Theme Park Visitors
This past weekend marked the annual Walt Disney World Marathon, a celebration of ...
How to Measure Value for Video Content
In a world where visual and video content reign supreme, the stakes have never been ...
How to Measure Value During Live Entertainment
The live entertainment industry, encompassing Broadway shows, concerts, and blockbuster ...
How to Measure Value for Immersive Experiences
In the evolving field of experiential design, the stakes are higher than ever for ...
Double Cupcakes - Measuring the Impact of Live Experiences
Why do people flock to live theater events in an age where digital entertainment is just ...
Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous ...
10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what ...
Machine Learning with Immersion
Immersion is a prediction engine. It was designed from the get-go to accurately and ...