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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Entertainment

Music in Advertising: A Top 20 hit will not save your ad.

Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...

10 ways to improve your ads

After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...

Can you Dial for Answers?

Data analysts like to say that more data is always good.

Thank You to Immersion Super Fans

"Gratitude is not only the greatest of virtues, but the parent of all others." So said the Roman...

The Neuroscience of Disneyland

Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.

The Science of Superfans

Superfans are thrilled by an experience and they respond in an oversized way.  The scientists at...

What Your Brain Wants To Watch

News or entertainment?