Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...
After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...
Immersion is a prediction engine. It was designed from the get-go to accurately and consistently...
Data analysts like to say that more data is always good.
"Gratitude is not only the greatest of virtues, but the parent of all others." So said the Roman...
Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.
The Problem
Superfans are thrilled by an experience and they respond in an oversized way. The scientists at...
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