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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Entertainment

Can you Dial for Answers?

Data analysts like to say that more data is always good.

Thank You to Immersion Super Fans

"Gratitude is not only the greatest of virtues, but the parent of all others." So said the Roman...

The Neuroscience of Disneyland

Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.

The Science of Superfans

Superfans are thrilled by an experience and they respond in an oversized way.  The scientists at...

What Your Brain Wants To Watch

News or entertainment?

Size Matters. How Facebook & Immersion Figured Out What People Love

The largest advertiser in the world, consumer products company Proctor & Gamble, cut their...

Fewer Brains Mean Bigger Data

Many companies built their reputations on surveying a thousand or more people to capture...