Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...
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10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...
Machine Learning with Immersion
Immersion is a prediction engine. It was designed from the get-go to accurately and consistently...
Can you Dial for Answers?
Data analysts like to say that more data is always good.
Thank You to Immersion Super Fans
"Gratitude is not only the greatest of virtues, but the parent of all others." So said the Roman...
The Neuroscience of Disneyland
Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.
Immersion & Pandora Collaborate to Predict Hits
The Problem
The Science of Superfans
Superfans are thrilled by an experience and they respond in an oversized way. The scientists at...
What Your Brain Wants To Watch
News or entertainment?