2 min read

Why do some TED Talks go viral?

By Paul J. Zak on Jun 2, 2020 10:00:00 AM

My knees were shaking as I walked onto the stage at the Edinburgh International Conference Center.  I had been invited to give a talk at TED Global, the biggest of the big leagues of public speaking, and I was beyond nervous.  So nervous, that a TED production assistant agreed to click through my slides because I couldn't do it myself in rehearsal.  Speaking at TED was a life-changing experience—my talk has been viewed over 1.6 million times.  But not every TED talk goes viral.  TED curator Chris Anderson warned the speakers that only 80% of what appears live at TED makes it online; the other 20% are just not good enough. So, what makes a TED talk great? 

Topics: Events
2 min read

Creating Extraordinary Customer Experiences

By Paul J. Zak on May 21, 2020 10:00:00 AM

After two days, I resolved that Canberra is the world's most boring city.  That is why I went back to Sydney. 

Topics: marketing Events
1 min read

Best Practices When Running Remote Meetings

By Paul J. Zak on May 18, 2020 12:00:00 PM

The global pandemic has forced meetings, teaching, and training to be remote.  Running a remote event, as we have discussed before, is not like running an in-person meeting.  It needs to be structured to keep people immersed when the social pressure of being in a room together is missing.  Immersion's scientists combed through client data who are using our Distributed NeuroscienceTM platform and spoke to users to identify best practices when running remote events. Here's what we have learned.

Topics: Training Events
2 min read

Your Virtual Events are the New TV

By Scott Brown on Apr 3, 2020 6:15:00 AM

Will your attendees stay tuned or click away? 

Topics: Training marketing Events