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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Scientific Paper

Music in Advertising: A Top 20 hit will not save your ad.

Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...

Oxytocin Forms Attachments to Products, Building Customer Loyalty

Loyalty. It is among the most valued traits in our friends and also what brands strive to create...