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Is Brand Love a Thing? Unlocking the Science
Brand love goes beyond mere loyalty—it's a deep, emotional connection that transforms ...
Cow Farts aren't Funny Enough to Sell Burgers
Burger King is taking a big leap . . . into cow farts.
Even Jon Hamm Needs a Good Story
Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat.
Brand Hit + Miss: Tiffany & Co. + Heineken
The secret to identifying new market segments
As a brand leader, your ultimate goal is to grow market share for your product. And when ...
AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?
I worked at marketing agencies for over thirteen years. And I loved the chaos.