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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

brand management

Cow Farts aren't Funny Enough to Sell Burgers

Burger King is taking a big leap . . . into cow farts. 

Even Jon Hamm Needs a Good Story

Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat. 

The secret to identifying new market segments

As a brand leader, your ultimate goal is to grow market share for your product.  And when you boil...

AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?

I worked at marketing agencies for over thirteen years. And I loved the chaos.