Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...
"They're gonna want you dead," claims the tagline from Ladder in a new ad.
Burger King is taking a big leap . . . into cow farts.
We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a celebrity in your...
As we roll on in to one of the biggest weekend's in advertising, we thought we'd take a look at at...
Immersion creates sales.
After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...
LA Fitness is trying to call it a comeback . . . but we're not here for it.
Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?