Is Brand Love a Thing? Unlocking the Science
Brand love goes beyond mere loyalty—it's a deep, emotional connection that transforms customers...
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Advertising
Immersion is the #1 Major Neuromarketing Platform
Mordor Intelligence recently came out with the Global Neuromarketing growth and trends
Can the Navy ConvinCe Gen Z to Enroll?
Have you ever thought about joining the Navy? Gen Z hasn't.
Well - maybe that's an...
Can your Customer Really Tell You What They Like?
How do we understand what people truly enjoy? Especially when it comes to taste.
Understand How Your Content Will Perform BEFORE You Post.
Jumping on the recent trend of marketing with memes can be a powerful yet inexpensive way for...
Finger Pulse Measures Participants Using Only a Smartphone. No Smartwatch required!
Are you having trouble recruiting people for your measurements due to lack of equipment?
Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing
The start of summer has us feeling nostalgic here at Immersion!
Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...