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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Advertising

Can the Navy ConvinCe Gen Z to Enroll?

Have you ever thought about joining the Navy? Gen Z hasn't. 
 
Well - maybe that's an...

Can your Customer Really Tell You What They Like?

How do we understand what people truly enjoy? Especially when it comes to taste.  

Understand How Your Content Will Perform BEFORE You Post.

Jumping on the recent trend of marketing with memes can be a powerful yet inexpensive way for...

Finger Pulse  Measures Participants Using Only a Smartphone. No Smartwatch required!

Are you having trouble recruiting people for your measurements due to lack of equipment?

Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing

The start of summer has us feeling nostalgic here at Immersion!

Music in Advertising: A Top 20 hit will not save your ad.

Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...

"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot

"They're gonna want you dead," claims the tagline from Ladder in a new ad.