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How the Cleveland Cavaliers Used Neuroscience to Measure Fan Experience
In live sports, emotion is everything. The goosebumps when the anthem ends. The roar ...
How to Measure Attendee Engagement and Event Value in Real Time Using Smartwatches
In today's data-driven event landscape, understanding the real-time emotional impact of ...
The Hidden Power of Fantasy Sports: How It Creates Customer Value
🏈 NFL playoffs are fast approaching. 🏀 The NBA is in full-throttle mode. Fans are glued ...
How Real-Time Value Measurement Empowers Learning & Development Teams
Unlocking the ROI of L&D: Why Training Programs Are Essential for Leaders and ...
How to Create Peak Moments for Theme Park Visitors
This past weekend marked the annual Walt Disney World Marathon, a celebration of ...
How to Create the Ultimate Fan Experience (Like Taylor Swift’s Eras Tour)
Taylor Swift’s Eras Tour offers a masterclass in creating unforgettable fan experiences, ...
Inviting ATTENDEES AND AUDIENCES to Share Real-Time Feedback
How to Measure Value During Sporting Events
Maximizing the financial success of live sporting events is more challenging than ever. ...
How to Measure Value for Retail Experiences
Is the “retail apocalypse” as inevitable as some might suggest?