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Is Brand Love a Thing? Unlocking the Science
Brand love goes beyond mere loyalty—it's a deep, emotional connection that transforms ...
The Neuroscience of Transformation
While transformation is often associated with external changes, it requires internal ...
Cow Farts aren't Funny Enough to Sell Burgers
Burger King is taking a big leap . . . into cow farts.
Even Jon Hamm Needs a Good Story
Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat.
10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what ...
LA Fitness: Welcome to your comeback
LA Fitness is trying to call it a comeback . . . but we're not here for it.
TEMPTATIONS PICKS "TREAT" THIS HALLOWEEN
You probably saw our post measuring the top 2020 Holiday Ads. And we KNOW some of you ...
The secret to identifying new market segments
As a brand leader, your ultimate goal is to grow market share for your product. And when ...
Do I want Market Research, Consumer Insights, or Content Prediction?
These terms of art get thrown around a lot in conversations I am having with customers ...