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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

Marketing Manager

"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot

"They're gonna want you dead," claims the tagline from Ladder in a new ad. 

Cow Farts aren't Funny Enough to Sell Burgers

Burger King is taking a big leap . . . into cow farts. 

Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story

As we roll on in to one of the biggest weekend's in advertising, we thought we'd take a look at at...

Even Jon Hamm Needs a Good Story

Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat. 

Immersion Drives Sales

Immersion creates sales.

A Great Strategy Deserves Great Content

This week at Immersion - we’re thinking a lot about strategy. It’s an essential, foundational part...

10 ways to improve your ads

After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...

LA Fitness: Welcome to your comeback

LA Fitness is trying to call it a comeback . . . but we're not here for it.