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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

Live Events

How to Measure Value During Sporting Events

Maximizing the financial success of live sporting events is more challenging than ever. With...

How to Measure Value During Live Entertainment

The live entertainment industry, encompassing Broadway shows, concerts, and blockbuster movies, is...

How to Measure Value for Immersive Experiences

In the evolving field of experiential design, the stakes are higher than ever for creating...