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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

The summer of nostalgia continues! For this week's ad, we decided to check out Burger King's 1997...

Music in Advertising: A Top 20 hit will not save your ad.

Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...

Build better! Get smarter data to understand your users

The journey of product builders and app designers all starts the same: a spark of inspiration!