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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

Value Measurement

How to Measure Value During Sporting Events

Maximizing the financial success of live sporting events is more challenging than ever. With...

How to Measure Value for Retail Experiences

Is the “retail apocalypse” as inevitable as some might suggest?

How to Measure Value for Video Content

In a world where visual and video content reign supreme, the stakes have never been higher for...

How to Measure Value During Live Entertainment

The live entertainment industry, encompassing Broadway shows, concerts, and blockbuster movies, is...

How to Measure Value for Learning and Development

In an era where continuous learning is essential, the pressure on educators, corporate trainers,...

How to Measure Value for Immersive Experiences

In the evolving field of experiential design, the stakes are higher than ever for creating...