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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

Live Experience

How to Measure Value for Retail Experiences

Is the “retail apocalypse” as inevitable as some might suggest?

How to Measure Value During Live Entertainment

The live entertainment industry, encompassing Broadway shows, concerts, and blockbuster movies, is...

How to Measure Value for Learning and Development

In an era where continuous learning is essential, the pressure on educators, corporate trainers,...