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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Ad Breakdown

Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing

The start of summer has us feeling nostalgic here at Immersion!

"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot

"They're gonna want you dead," claims the tagline from Ladder in a new ad. 

Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story

As we roll on in to one of the biggest weekend's in advertising, we thought we'd take a look at at...

A Great Strategy Deserves Great Content

This week at Immersion - we’re thinking a lot about strategy. It’s an essential, foundational part...

LA Fitness: Welcome to your comeback

LA Fitness is trying to call it a comeback . . . but we're not here for it. 

Is NBA Lane the best sports ad ever?

AdWeek calls ‘NBA Lane’ “one of the best sports ads ever." Created to celebrate the 75th...

Writer from Kia - Ad Breakdown

Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? Let's find...