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Writer from Kia - Ad Breakdown

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Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? Let's find out...


An Immersion score of 70 is great! We benchmark the industry average at 50, so, this is significantly more impactful than the typical car commercial.

If you notice, the creators did a fabulous job on the branding moment. Sneaking the beauty shot of the car and the logo in just between two big peaks of immersion near the end was a brilliant move.


1 min read

The Neuroscience of Good Storytelling

From the Future of Storytelling

Our very own Dr. Paul Zak was on the Future of Storytelling podcast! 

Read the...

2 min read

Immersion is the #1 Major Neuromarketing Platform

Mordor Intelligence recently came out with the Global Neuromarketing growth and trends

report. In the competitive...

3 min read

Can the Navy ConvinCe Gen Z to Enroll?

Have you ever thought about joining the Navy? Gen Z hasn't. 
Well - maybe that's an overstatement, but the US...