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Writer from Kia - Ad Breakdown

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Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? Let's find out...


 


An Immersion score of 70 is great! We benchmark the industry average at 50, so, this is significantly more impactful than the typical car commercial.

If you notice, the creators did a fabulous job on the branding moment. Sneaking the beauty shot of the car and the logo in just between two big peaks of immersion near the end was a brilliant move.

 

7 min read

Music in Advertising: A Top 20 hit will not save your ad.

Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their ad to make their...

4 min read

"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot

"They're gonna want you dead," claims the tagline from Ladder in a new ad. 

Death isn't usually something life...

3 min read

Better Customer Experiences Create Happier Lives

Finally! Some great news about aging! 

As we get older - our happiness increases, thanks in part to increased release...