1 min read
The Neuroscience of Good Storytelling
From the Future of Storytelling:
Our very own Dr. Paul Zak was on the Future of Storytelling podcast!
Read the...
Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? Let's find out...
An Immersion score of 70 is great! We benchmark the industry average at 50, so, this is significantly more impactful than the typical car commercial.
If you notice, the creators did a fabulous job on the branding moment. Sneaking the beauty shot of the car and the logo in just between two big peaks of immersion near the end was a brilliant move.
2 min read
Immersion is the #1 Major Neuromarketing Platform
Oct 28, 2022 Written by Alison Romer
Mordor Intelligence recently came out with the Global Neuromarketing growth and trends
report. In the competitive...
3 min read
Can the Navy ConvinCe Gen Z to Enroll?
Oct 14, 2022 Written by Pepper Pastor
Have you ever thought about joining the Navy? Gen Z hasn't.
Well - maybe that's an overstatement, but the US...