3 min read
Does Social Connection Increase Happiness?
As we navigate the complexities of modern life, the 2024 World Happiness Report sheds light on the underpinnings of...
Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? Let's find out...
An Immersion score of 70 is great! We benchmark the industry average at 50, so, this is significantly more impactful than the typical car commercial.
If you notice, the creators did a fabulous job on the branding moment. Sneaking the beauty shot of the car and the logo in just between two big peaks of immersion near the end was a brilliant move.
2 min read
Double Cupcakes - Measuring the Impact of Live Experiences
Apr 2, 2024 Written by Paul J. Zak
Why do people flock to live theater events in an age where digital entertainment is just a click away? This blog delves...
3 min read
Confelicity and Behavior Change
Mar 21, 2024 Written by Paul J. Zak
In this blog we explore the idea of 'confelicity' - the joy in sharing others' happiness - which is crucial for love...