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Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? Let's find out...
An Immersion score of 70 is great! We benchmark the industry average at 50, so, this is significantly more impactful than the typical car commercial.
If you notice, the creators did a fabulous job on the branding moment. Sneaking the beauty shot of the car and the logo in just between two big peaks of immersion near the end was a brilliant move.
Scott Brown
Scott has spent the past 25 years building startups as a founder and investor from idea to multiple exits. Creating passionate teams to change the world of messaging, compliance, and corporate venture/startup engagement. Scott brings deep experience in Enterprise SaaS.