Writer from Kia - Ad Breakdown
Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? Let's find...
The secret to identifying new market segments
As a brand leader, your ultimate goal is to grow market share for your product. And when you boil...
Do I want Market Research, Consumer Insights, or Content Prediction?
These terms of art get thrown around a lot in conversations I am having with customers and partners.
Your Virtual Events are the New TV
Will your attendees stay tuned or click away?
I Believe in Software Not Slides
There was a time when answers were delivered to you on paper, or in a PowerPoint slide deck.If you...