2 min read

Your Virtual Events are the New TV

By Scott Brown on Apr 3, 2020 6:15:00 AM

Will your attendees stay tuned or click away? 

In fact, how would you even know if your message is reaching participants?

Business does not stop in the new normal, but the way we do business certainly has changed.  Events are an essential part of work.  Now meetings are remote.  As we transition annual meetings, training, seminars, sales meetings, retreats, team-building, and product launches to video conferences, it is even easier for attendees to click out of meetings.  Who is going to know? Or, just watch a cat video while the speaker drones on. 

Back in the day, there was attention friction.  People didn't want to stand up, disturb their row of event attendees, walk up the aisle with people watching them as they exit out the back door.  Too often letting it slam closed behind them.  That social friction is now gone.  

Events are now TV.

Here's the science: If attendees’ brains are not immersed in the presentation, they will not remember the information in it.  If this happens, your meeting has pulled people away from work to accomplish little or nothing since you have not influenced behavior.  Oh, you could survey people after the meeting and they might say a few nice things about the event they attended in their pajamas, but influencing behavior is the primary reason to have a meeting.  Immersion predicts information recall and behavior change in multiple domains with 80% or greater accuracy.  The only way you will know for sure if online meetings are effective is to measure how much information is getting into attendees' brains remotely. 

This is not science fiction, it is Immersion's Distributed NeuroscienceTM fully mobile and real-time measurement platform.

 

Attendees pair a small wearable such as an Apple watch or Scosche Rhythm to their mobile devices. Immersion's cloud-based algorithms, based on two decades of published neuroscience research, infer brain activity from data collected by the wearable.  Our platform lets the conference presenter watch how effective she or he is conveying the material in real-time.  If immersion lags, the presenter can pivot, or ask a question, or restate what was just said. As all of us learn how to convene lively remote meetings, real-time feedback is the best way to shorten the learning cycle for presenters. 

As the event concludes, the Immersion LeaderboardTM tells the presenter who is ready to reinforce the presented information by leading discussions with peers.  The brains of these Immersion ChampionsTM fully absorbed the presentation and can explain it effectively.  Leverage these brains to summarize important points, demonstrate what to do, and create momentum for the change you need.   Most attendees will be Immersion StarsTM.  They understood the material just fine and can apply it to their work, creating a positive return on event.  The bottom of the Leaderboard shows Immersion Novices who need a follow-up as the information did not get into their heads effectively.  Presenters should send these Novices supplemental material immediately so they can catch up with their colleagues.

When your meeting matters, you have to measure immersion.  Contact us now for a demo, info@getimmersion.com.

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Scott Brown

Written by Scott Brown

Scott has spent the past 25 years building startups as a founder and investor from idea to multiple exits. Creating passionate teams to change the world of messaging, compliance, and corporate venture/startup engagement. Scott brings deep experience in Enterprise SaaS.