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The Power of Distributed Neuroscience

By Paul J. Zak on Mar 12, 2020 6:00:00 AM

Topics: marketing

Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary gatherings, including attending conferences and date nights at the movie theater.  While many of us are now working from home, how is this impacting industries where gathering groups of people are the core of their business?

Researchers who bring people together to answer questions about pre-release entertainment, advertising campaigns, and many other topics are in a pickle.  Inevitably fewer people will be willing to congregate for research purposes, even if they are paid well.  This is especially true for traditional neuroscience research in which participants are trapped for several hours in a laboratory. How will research move forward if research subjects cannot be recruited?


The solution is distributed neuroscience. The Immersion platform works anywhere.  This means researchers can send content to people and collect neurologic data using Immersion's mobile app.  Ensure virtual focus groups provide you with the best data by measuring neurologic responses in real-time. All participants need is a Fitbit -like sensor or an Apple watch and you can get real-time, distributed neuroscience.

The best part is that Immersion predicts the market impact of entertainment, training, and advertising with 80% or greater accuracy by measuring what matters: how much the brain values an experience.  Immersive experiences drive people to take actions, motivate social sharing, and are easily remembered.

Immersion is the only way to do distributed neuroscience, giving you the best data as a key part of your creative process.  

Setup a demo today.  See how your team can start running neuroscience over Zoom or keeping your virtual market research and virtual focus group efforts on track with Immersion.

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Paul J. Zak

Written by Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.