Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Blog Post by Paul J. Zak

Paul J. ZakDec 13, 2024 7:47:50 PM3 min read

Wood, Metal, and Happiness - How the Brain Works on Contrasts

Try this experiment. If you have a stainless steel sink, put one hand on it and the other ...

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Paul J. ZakNov 13, 2024 5:19:56 PM3 min read

Allostasis and Increasing Happiness

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Paul J. ZakOct 15, 2024 9:49:33 AM3 min read

How BBDO China Used Neuroscience to Create an Immersive, High-Impact Dove Chocolate Ad

Chocolate lovers in China share the same passion for indulgence as people around the ...

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Paul J. ZakOct 8, 2024 2:36:48 PM4 min read

Theater and Community

What is theater? At its core, theater is a powerful medium of storytelling that creates a ...

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Paul J. ZakOct 7, 2024 5:56:05 PM3 min read

How SIX Promotes Teamwork

Do you know John? He's that guy at work who is always complaining, who does not work that ...

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Paul J. ZakOct 7, 2024 12:36:13 PM5 min read

Are AI Companions a Good Substitute for Human Contact?

How lonely do you feel right now from 1-10? Does your loneliness change after you receive ...

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Paul J. ZakSep 22, 2024 4:22:26 PM4 min read

Value Measurement: Why It's Essential

In today’s competitive landscape, how do you know you’re not just meeting but exceeding ...

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Paul J. ZakSep 22, 2024 12:18:28 PM5 min read

Why SIX is Scientifically Significant

What does it truly mean to experience fulfillment? How do you know if you're fulfilled or ...

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Paul J. ZakJun 12, 2024 9:26:46 AM5 min read

Embracing Neural Diversity & Predicting Behavior

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