<img src="https://certify.alexametrics.com/atrk.gif?account=V4lcx1Votw200M" style="display:none" height="1" width="1" alt="">
Skip to content
blog_list_header

Paul J. Zak

avatar
Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Blog Post by Paul J. Zak

Paul J. ZakOct 15, 2024 9:49:33 AM3 min read

How BBDO China Used Neuroscience to Create an Immersive, High-Impact Dove Chocolate Ad

Chocolate lovers in China share the same passion for indulgence as people around the ...
Start Reading
Paul J. ZakOct 8, 2024 2:36:48 PM4 min read

Theater and Community

What is theater? At its core, theater is a powerful medium of storytelling that creates a ...
Start Reading
Paul J. ZakOct 7, 2024 5:56:05 PM3 min read

How SIX Promotes Teamwork

Do you know John? He's that guy at work who is always complaining, who does not work that ...
Start Reading
Paul J. ZakOct 7, 2024 12:36:13 PM5 min read

Are AI Companions a Good Substitute for Human Contact?

How lonely do you feel right now from 1-10? Does your loneliness change after you receive ...
Start Reading
Paul J. ZakSep 22, 2024 4:22:26 PM4 min read

Value Measurement: Why It's Essential

In today’s competitive landscape, how do you know you’re not just meeting but exceeding ...
Start Reading
Paul J. ZakSep 22, 2024 12:18:28 PM5 min read

Why SIX is Scientifically Significant

What does it truly mean to experience fulfillment? How do you know if you're fulfilled or ...
Start Reading
Paul J. ZakJun 12, 2024 9:26:46 AM5 min read

Embracing Neural Diversity & Predicting Behavior

Start Reading
Paul J. ZakMay 28, 2024 1:04:57 PM4 min read

AI Could Mean Better Mental Well-Being for All

Start Reading
Paul J. ZakMay 13, 2024 2:47:16 PM5 min read

Emotional Fitness: Where to Start

Discover the evolution of "emotional fitness" from its recognition in 1949 to today’s ...
Start Reading