Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Blog Post by Paul J. Zak

Paul J. ZakApr 25, 2025 3:01:46 PM2 min read

Market Research Under Fire: How Survey Fraud Exposes a Bigger Problem

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Paul J. ZakApr 1, 2025 1:13:11 PM5 min read

How Value Measurement Improves Sales and Builds Customer Loyalty

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Paul J. ZakMar 11, 2025 4:16:09 PM3 min read

Become an Immersion Neuroscience Certified Coach

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Paul J. ZakJan 2, 2025 10:40:53 AM5 min read

Is Coffee Badging Bad?

Is 'coffee badging' the new work-life hack or a sign of disengagement? Dive into the ...

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Paul J. ZakDec 13, 2024 7:47:50 PM3 min read

Wood, Metal, and Happiness - How the Brain Works on Contrasts

Try this experiment. If you have a stainless steel sink, put one hand on it and the other ...

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Paul J. ZakNov 13, 2024 5:19:56 PM3 min read

Allostasis and Increasing Happiness

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Paul J. ZakOct 15, 2024 9:49:33 AM3 min read

How BBDO China Used Neuroscience to Create an Immersive, High-Impact Dove Chocolate Ad

Chocolate lovers in China share the same passion for indulgence as people around the ...

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Paul J. ZakOct 8, 2024 2:36:48 PM4 min read

Theater and Community

What is theater? At its core, theater is a powerful medium of storytelling that creates a ...

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Paul J. ZakOct 7, 2024 5:56:05 PM3 min read

How SIX Promotes Teamwork

Do you know John? He's that guy at work who is always complaining, who does not work that ...

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