Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Blog Post by Paul J. Zak

Paul J. ZakJan 30, 2026 10:25:25 AM3 min read

War, Trauma, and Emotional Fitness: Why Adversity Can Strengthen Resilience

Stress and adversity are bad. Except when they are not.

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Paul J. ZakJan 7, 2026 7:52:20 AM3 min read

Why is Denmark so Happy

Denmark is the only country with two entries in the 2025 10 happiest cities list. An ...

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Paul J. ZakDec 4, 2025 8:13:00 AM3 min read

Ambient Intelligence Needs Better Signals; Immersion Already Has Them

OpenAI CEO Sam Altman and designer extraordinaire Jony Ive just announced they will be ...

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Paul J. ZakAug 8, 2025 3:56:03 PM3 min read

Why AI Ads Fall Flat — And How to Fix Them for Just $12

AdWeek just reported something that every marketer should pay attention to: people’s ...

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Paul J. ZakApr 25, 2025 3:01:46 PM2 min read

Market Research Under Fire: How Survey Fraud Exposes a Bigger Problem

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Paul J. ZakApr 1, 2025 1:13:11 PM5 min read

How Value Measurement Improves Sales and Builds Customer Loyalty

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Paul J. ZakMar 11, 2025 4:16:09 PM3 min read

Become an Immersion Neuroscience Certified Coach

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Paul J. ZakJan 2, 2025 10:40:53 AM5 min read

Is Coffee Badging Bad?

Is 'coffee badging' the new work-life hack or a sign of disengagement? Dive into the ...

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Paul J. ZakDec 13, 2024 7:47:50 PM3 min read

Wood, Metal, and Happiness - How the Brain Works on Contrasts

Try this experiment. If you have a stainless steel sink, put one hand on it and the other ...

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