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Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Battle Tested

"I INTEROGATE TERRORISTS FOR A LIVING AND I NEED THAT STUFF TOMORROW!"

Thank You to Immersion Super Fans

"Gratitude is not only the greatest of virtues, but the parent of all others." So said the Roman...

Crowd-Sourcing Content Creation Using Immersion

Years ago, I served as a consultant to a large ad agency and was invited to join a meeting with...

Neuroscience-as-a-Service: Democratizing Neuroscience

Neuroscience is awesome! Also, very complicated.   Specially trained scientists need a lab and...

Why Your Gut is Wrong (But is Sometimes Right)

The oil rig Deepwater Horizon exploded in 2010 causing deaths and a massive oil spill in the...

The Neuroscience of Disneyland

Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.

On Being One's Own Rabbit

On Being One's Own Rabbit is the title of a 1927 article by British scientist and mathematician...

5 Ways to Create Immersive Training@ Training Magazine

The editors at Training Magazine asked me if I could identify best practices from the training...

Face Freaks

It was such a great idea.  Capture people's emotional states from facial twitches.