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Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Using Immersion to Optimize UX

Retailers are battling each other to capture sales online. Prices matter, but so do services such...

Optimizing Organizational Performance

I've spent much of the last 20 years developing the science of interpersonal trust and showing how...

Can you Dial for Answers?

Data analysts like to say that more data is always good.

Flowing into Immersion

Steamed mussels, white wine, and espresso. Mihaly, or Mike as he preferred to be called in America,...

Battle Tested

"I INTEROGATE TERRORISTS FOR A LIVING AND I NEED THAT STUFF TOMORROW!"

Thank You to Immersion Super Fans

"Gratitude is not only the greatest of virtues, but the parent of all others." So said the Roman...

Crowd-Sourcing Content Creation Using Immersion

Years ago, I served as a consultant to a large ad agency and was invited to join a meeting with a...

Neuroscience-as-a-Service: Democratizing Neuroscience

Neuroscience is awesome! Also, very complicated. Specially trained scientists need a lab and lots...