Oxytocin Forms Attachments to Products, Building Customer Loyalty
Loyalty. It is among the most valued traits in our friends and also what brands strive to create...
You're Measuring the Wrong Thing.
We all know vanity metrics exist. We talk about them with disdain, yet we still analyze them and...
10 Ways to Increase the Impact of Your Holiday Ad
Oh, the holidays. The winter holiday season is the make or break time to hit sales targets for many...
Does drinking after work work?
Need a raise?
Machine Learning with Immersion
Immersion is a prediction engine. It was designed from the get-go to accurately and consistently...
Building Trust Remotely
I was privileged to have a LinkedIn Live conversation with Dr. Jeffrey Hull, the Education Director...
Using Immersion to Optimize UX
Retailers are battling each other to capture sales online. Prices matter, but so do services such...
Sustain High Performance With Psychological Safety
Teamwork: is it hard or easy?
Optimizing Organizational Performance
I've spent much of the last 20 years developing the science of interpersonal trust and showing how...