<img src="https://certify.alexametrics.com/atrk.gif?account=V4lcx1Votw200M" style="display:none" height="1" width="1" alt="">
Start now free

Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

How to Optimize Training with Immersion @TD Magazine

TD Magazine invited me to write an article discussing what our clients have learned using the...

Sweating the Data?

I love to sweat.  When working out.

Why not EEG?

That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density...

Neuromyths Debunked

Immersion is full of neuro-nerds. In the last 15 years I've done about 10,000 blood draws to...

The Science of Superfans

Superfans are thrilled by an experience and they respond in an oversized way.  The scientists at...

Why we give to charity

 

Ben.  The little boy's name is Ben.  He looks so happy.  So, why is his father heartbroken? 

Immersion on the Move

Every year cars have more automated features, but some people still want to get on the road...

Why do some TED Talks go viral?

My knees were shaking as I walked onto the stage at the Edinburgh International Conference...