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Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Neuroscience-as-a-Service: Democratizing Neuroscience

Neuroscience is awesome! Also, very complicated.   Specially trained scientists need a lab and lots...

Why Your Gut is Wrong (But is Sometimes Right)

The oil rig Deepwater Horizon exploded in 2010 causing deaths and a massive oil spill in the Gulf...

The Neuroscience of Disneyland

Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.

On Being One's Own Rabbit

On Being One's Own Rabbit is the title of a 1927 article by British scientist and mathematician...

5 Ways to Create Immersive Training@ Training Magazine

The editors at Training Magazine asked me if I could identify best practices from the training data...

Face Freaks

It was such a great idea.  Capture people's emotional states from facial twitches.

How to Optimize Training with Immersion @TD Magazine

TD Magazine invited me to write an article discussing what our clients have learned using the...

Sweating the Data?

I love to sweat.  When working out.

Why not EEG?

That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density...