-1.svg){kind=logo}
Paul J. Zak
The Neuroscience of Transformation
While transformation is often associated with external changes, it requires internal ...
Emotional Hormesis - Why Stress Is Often Beneficial
Did you know a certain amount of stress can actually be beneficial to well-being and ...
Neuroscience Proves the Return on Coaching
Executive and leadership coaches have been seeking an objective way to quantify their ...
Emotional Fitness and Dementia
Quality social relationships can reduce the risk of dementia, and Immersion's SIX app can ...
Immersion Stands Alone in Neuro-marketing
In today's competitive marketplace, it's essential that businesses fully understand their ...
Increase Productivity & Retention With Better Connectedness at Work
Connection. As social creatures we naturally seek out and build connections with others. ...
The Neuroscience of Cheating
By all accounts, Carl Shapiro was a shrewd businessman. He built Kay Windsor into one of ...
10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what ...
Oxytocin Forms Attachments to Products, Building Customer Loyalty
Loyalty. It is among the most valued traits in our friends and also what brands strive to ...