Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Blog Post by Paul J. Zak

Paul J. ZakFeb 4, 2022 9:08:14 AM2 min read

The Neuroscience of Cheating

By all accounts, Carl Shapiro was a shrewd businessman. He built Kay Windsor into one of ...

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Paul J. ZakJan 17, 2022 10:49:44 AM8 min read

10 ways to improve your ads

After 20+ years of research in neuromarketing, we've learned a thing or two about what ...

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Paul J. ZakNov 30, 2021 12:50:37 PM1 min read

Oxytocin Forms Attachments to Products, Building Customer Loyalty

Loyalty. It is among the most valued traits in our friends and also what brands strive to ...

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Paul J. ZakNov 29, 2021 11:30:00 AM6 min read

You're Measuring the Wrong Thing.

We all know vanity metrics exist. We talk about them with disdain, yet we still analyze ...

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Paul J. ZakNov 1, 2021 12:58:48 PM8 min read

10 Ways to Increase the Impact of Your Holiday Ad

Oh, the holidays. The winter holiday season is the make or break time to hit sales ...

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Paul J. ZakAug 12, 2021 2:52:39 PM2 min read

Does drinking after work work?

Need a raise?

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Paul J. ZakMar 8, 2021 6:36:07 PM2 min read

Machine Learning with Immersion

Immersion is a prediction engine. It was designed from the get-go to accurately and ...

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Paul J. ZakFeb 22, 2021 12:18:56 PM< 1 min read

Building Trust Remotely

I was privileged to have a LinkedIn Live conversation with Dr. Jeffrey Hull, the ...

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Paul J. ZakFeb 15, 2021 9:57:12 AM1 min read

Using Immersion to Optimize UX

Retailers are battling each other to capture sales online. Prices matter, but so do ...

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