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Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Customized Classroom

Teachers get too much and too little credit for student outcomes.

Creating Extraordinary Customer Experiences

After two days, I resolved that Canberra is the world's most boring city.  That is why I went...

Best Practices When Running Remote Meetings

The global pandemic has forced meetings, teaching, and training to be remote.  Running a remote...

What Your Brain Wants To Watch

News or entertainment?

Size Matters. How Facebook & Immersion Figured Out What People Love

The largest advertiser in the world, consumer products company Proctor & Gamble, cut their...

The Power of Distributed Neuroscience

Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary gatherings,...

Fewer Brains Mean Bigger Data

Many companies built their reputations on surveying a thousand or more people to capture...

Getting Schooled: How Immersion Works in the Classroom

At Immersion, we are "on the ground" technologists.  By that I mean we have partners not clients.

Going Forward By Starting Backwards

The American Psychological Association christened the 2000s "The Decade of Behavior."  They even...