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Bishop-McCann Return on Experience powered by Immersion
Bishop-McCann powered by Immersion Neuroscience has now created: Return on Experience.
The Neuroscience of Failed Product Launches
In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people thought,...
Creating Extraordinary Customer Experiences
After two days, I resolved that Canberra is the world's most boring city. That is why I went back...