What Your Brain Wants To Watch
News or entertainment?
Size Matters. How Facebook & Immersion Figured Out What People Love
The largest advertiser in the world, consumer products company Proctor & Gamble, cut their digital...
The Power of Distributed Neuroscience
Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary gatherings,...
Fewer Brains Mean Bigger Data
Many companies built their reputations on surveying a thousand or more people to capture national...
Getting Schooled: How Immersion Works in the Classroom
At Immersion, we are "on the ground" technologists. By that I mean we have partners not clients. ...
Going Forward By Starting Backwards
The American Psychological Association christened the 2000s "The Decade of Behavior." They even...
Psychological Safety & Measuring Readiness
Are you ready?
If Content Is King, Why Do Most Shows Play The Fool?
Content is king.
How Do You Prove The ROI of Corporate Training?
Great trainers are artists. You may have seen a few of these: everything they present comes alive...