Why not EEG?
That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density...
Neuromyths Debunked
Immersion is full of neuro-nerds. In the last 15 years I've done about 10,000 blood draws to...
Immersion & Pandora Collaborate to Predict Hits
The Problem
The Science of Superfans
Superfans are thrilled by an experience and they respond in an oversized way.The scientists at...
Why we give to charity
Ben.The little boy's name is Ben.He looks so happy.So, why is his father heartbroken?
Immersion on the Move
Every year cars have more automated features, but some people still want to get on the road simply...
Why do some TED Talks go viral?
My knees were shaking as I walked onto the stage at the Edinburgh International Conference Center....
Customized Classroom
Teachers get too much and too little credit for student outcomes.
Creating Extraordinary Customer Experiences
After two days, I resolved that Canberra is the world's most boring city.That is why I went back...