5 Ways to Create Immersive Training@ Training Magazine
The editors at Training Magazine asked me if I could identify best practices from the training data...
Face Freaks
It was such a great idea.Capture people's emotional states from facial twitches.
How to Optimize Training with Immersion @TD Magazine
TD Magazine invited me to write an article discussing what our clients have learned using the...
Sweating the Data?
I love to sweat.When working out.
Why not EEG?
That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density...
Neuromyths Debunked
Immersion is full of neuro-nerds. In the last 15 years I've done about 10,000 blood draws to...
Immersion & Pandora Collaborate to Predict Hits
The Problem
The Science of Superfans
Superfans are thrilled by an experience and they respond in an oversized way.The scientists at...
Why we give to charity
Ben.The little boy's name is Ben.He looks so happy.So, why is his father heartbroken?