Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Blog Post by Paul J. Zak

Paul J. ZakSep 2, 2020 6:00:00 AM2 min read

Face Freaks

It was such a great idea. Capture people's emotional states from facial twitches.

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Paul J. ZakSep 1, 2020 2:11:59 PM1 min read

How to Optimize Training with Immersion @TD Magazine

TD Magazine invited me to write an article discussing what our clients have learned using ...

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Paul J. ZakAug 31, 2020 6:00:00 AM1 min read

Sweating the Data?

I love to sweat. When working out.

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Paul J. ZakAug 26, 2020 9:10:18 AM2 min read

Why not EEG?

That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density ...

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Paul J. ZakAug 24, 2020 10:34:49 AM2 min read

Neuromyths Debunked

Immersion is full of neuro-nerds. In the last 15 years I've done about 10,000 blood draws ...

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Paul J. ZakAug 19, 2020 7:39:25 AM4 min read

Immersion & Pandora Collaborate to Predict Hits

The Problem

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Paul J. ZakJul 28, 2020 3:13:33 PM2 min read

The Science of Superfans

Superfans are thrilled by an experience and they respond in an oversized way. The ...

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Paul J. ZakJul 20, 2020 6:19:00 AM2 min read

Why we give to charity

Ben. The little boy's name is Ben. He looks so happy. So, why is his father heartbroken?

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Paul J. ZakJul 6, 2020 1:20:34 PM2 min read

Immersion on the Move

Every year cars have more automated features, but some people still want to get on the ...

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