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Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Immersion on the Move

Every year cars have more automated features, but some people still want to get on the road simply...

Why do some TED Talks go viral?

My knees were shaking as I walked onto the stage at the Edinburgh International Conference Center....

Customized Classroom

Teachers get too much and too little credit for student outcomes.

Creating Extraordinary Customer Experiences

After two days, I resolved that Canberra is the world's most boring city.That is why I went back...

Best Practices When Running Remote Meetings

The global pandemic has forced meetings, teaching, and training to be remote. Running a remote...

What Your Brain Wants To Watch

News or entertainment?

Size Matters. How Facebook & Immersion Figured Out What People Love

The largest advertiser in the world, consumer products company Proctor & Gamble, cut their digital...

The Power of Distributed Neuroscience

Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary gatherings,...

Fewer Brains Mean Bigger Data

Many companies built their reputations on surveying a thousand or more people to capture national...