Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.
Blog Post by Paul J. Zak
Paul J. ZakAug 31, 2020 6:00:00 AM1 min read
Sweating the Data?
I love to sweat. When working out.
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Paul J. ZakAug 26, 2020 9:10:18 AM2 min read
Why not EEG?
That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density ...
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Paul J. ZakAug 24, 2020 10:34:49 AM2 min read
Neuromyths Debunked
Immersion is full of neuro-nerds. In the last 15 years I've done about 10,000 blood draws ...
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Paul J. ZakAug 19, 2020 7:39:25 AM4 min read
Immersion & Pandora Collaborate to Predict Hits
The Problem
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Paul J. ZakJul 28, 2020 3:13:33 PM2 min read
The Science of Superfans
Superfans are thrilled by an experience and they respond in an oversized way. The ...
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Paul J. ZakJul 20, 2020 6:19:00 AM2 min read
Why we give to charity
Ben. The little boy's name is Ben. He looks so happy. So, why is his father heartbroken?
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Paul J. ZakJul 6, 2020 1:20:34 PM2 min read
Immersion on the Move
Every year cars have more automated features, but some people still want to get on the ...
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Paul J. ZakJun 2, 2020 8:00:00 AM2 min read
Why do some TED Talks go viral?
My knees were shaking as I walked onto the stage at the Edinburgh International ...
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Paul J. ZakMay 26, 2020 8:00:00 AM2 min read
Customized Classroom
Teachers get too much and too little credit for student outcomes.
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