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The Neuroscience of Failed Product Launches
In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people thought,...
The Neuroscience of Disneyland
Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.
AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?
I worked at marketing agencies for over thirteen years. And I loved the chaos.