Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Blog Post by Paul J. Zak

Paul J. ZakJul 6, 2020 1:20:34 PM2 min read

Immersion on the Move

Every year cars have more automated features, but some people still want to get on the ...

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Paul J. ZakJun 2, 2020 8:00:00 AM2 min read

Why do some TED Talks go viral?

My knees were shaking as I walked onto the stage at the Edinburgh International ...

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Paul J. ZakMay 26, 2020 8:00:00 AM2 min read

Customized Classroom

Teachers get too much and too little credit for student outcomes.

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Paul J. ZakMay 21, 2020 8:00:00 AM2 min read

Creating Extraordinary Customer Experiences

After two days, I resolved that Canberra is the world's most boring city. That is why I ...

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Paul J. ZakMay 18, 2020 10:00:00 AM1 min read

Best Practices When Running Remote Meetings

The global pandemic has forced meetings, teaching, and training to be remote. Running a ...

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Paul J. ZakApr 15, 2020 11:14:02 AM< 1 min read

What Your Brain Wants To Watch

News or entertainment?

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Paul J. ZakApr 7, 2020 6:23:00 AM2 min read

Size Matters. How Facebook & Immersion Figured Out What People Love

The largest advertiser in the world, consumer products company Proctor & Gamble, cut ...

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Paul J. ZakMar 12, 2020 4:00:00 AM1 min read

The Power of Distributed Neuroscience

Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary ...

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Paul J. ZakMar 11, 2020 11:11:34 AM2 min read

Fewer Brains Mean Bigger Data

Many companies built their reputations on surveying a thousand or more people to capture ...

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