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What Your Brain Wants To Watch

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News or entertainment?

In the era of COVID, what do brains find most valuable?  Immersion decided to find out using our Distributed NeuroscienceTM platform that captures brain activity where ever people are (hint: right now, at home) and analyzes it in the cloud.  As reported in Broadcasting+Cable magazine, we compared neurologic immersion while people watched the news about COVID, top-rated shows on Netflix, Amazon Prime, Hulu, and broadcast TV.  

Ranking shows by immersion showed it was not even close.  In this time of crisis, people want the escape of familiar comedies.  So, go ahead and binge on Seinfeld, Friends, and The Office, it will immerse your brain and make you happy. 

2 min read

Access to Inspiration: Dr. Paul Zak

Inspiration. It’s the magic that allows us to transcend ordinary human experiences.

Sue Stockdale of the Access to...

1 min read

Finger Pulse  Measures Participants Using Only a Smartphone. No Smartwatch required!

Are you having trouble recruiting people for your measurements due to lack of equipment?

Our goal at Immersion is...

3 min read

Do You Suffer from Brand Narcissism?

Marketers create brand trackers, charts and graphs about how our brand exists in the world. We host focus groups -...