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What Your Brain Wants To Watch

By Paul J. Zak on Apr 15, 2020 1:14:02 PM

Topics: Entertainment

News or entertainment?

In the era of COVID, what do brains find most valuable?  Immersion decided to find out using our Distributed NeuroscienceTM platform that captures brain activity where ever people are (hint: right now, at home) and analyzes it in the cloud.  As reported in Broadcasting+Cable magazine, we compared neurologic immersion while people watched the news about COVID, top-rated shows on Netflix, Amazon Prime, Hulu, and broadcast TV.  

Ranking shows by immersion showed it was not even close.  In this time of crisis, people want the escape of familiar comedies.  So, go ahead and binge on Seinfeld, Friends, and The Office, it will immerse your brain and make you happy. 

Paul J. Zak

Written by Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.