Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Blog Post by Paul J. Zak

Paul J. ZakApr 7, 2020 6:23:00 AM2 min read

Size Matters. How Facebook & Immersion Figured Out What People Love

The largest advertiser in the world, consumer products company Proctor & Gamble, cut ...

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Paul J. ZakMar 12, 2020 4:00:00 AM1 min read

The Power of Distributed Neuroscience

Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary ...

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Paul J. ZakMar 11, 2020 11:11:34 AM2 min read

Fewer Brains Mean Bigger Data

Many companies built their reputations on surveying a thousand or more people to capture ...

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Paul J. ZakFeb 19, 2020 4:00:00 AM3 min read

Getting Schooled: How Immersion Works in the Classroom

At Immersion, we are "on the ground" technologists. By that I mean we have partners not ...

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Paul J. ZakJan 13, 2020 4:00:00 AM2 min read

Going Forward By Starting Backwards

The American Psychological Association christened the 2000s "The Decade of Behavior." ...

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Paul J. ZakJan 9, 2020 2:49:55 PM2 min read

Psychological Safety & Measuring Readiness

Are you ready?

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Paul J. ZakDec 12, 2019 11:00:00 AM3 min read

If Content Is King, Why Do Most Shows Play The Fool?

Content is king.

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Paul J. ZakDec 9, 2019 3:30:00 AM2 min read

How Do You Prove The ROI of Corporate Training?

Great trainers are artists. You may have seen a few of these: everything they present ...

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Paul J. ZakDec 3, 2019 1:16:33 PM3 min read

Four Ways to Shorten the OODA Loop in Training

"Do you mind getting beat up a bit?"

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