Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...
We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a celebrity in your...
Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat.
Immersion creates sales.
After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...
LA Fitness is trying to call it a comeback . . . but we're not here for it.
We all know vanity metrics exist. We talk about them with disdain, yet we still analyze them and...
Hertz is adding electric vehicles to its fleet and it’s making quite a stir.