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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Commercials

Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

The summer of nostalgia continues! For this week's ad, we decided to check out Burger King's 1997...

Music in Advertising: A Top 20 hit will not save your ad.

Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...

"Because You Wouldn't Eat Your Best Friend"

We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a celebrity in your...

Even Jon Hamm Needs a Good Story

Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat. 

Immersion Drives Sales

Immersion creates sales.

10 ways to improve your ads

After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...

LA Fitness: Welcome to your comeback

LA Fitness is trying to call it a comeback . . . but we're not here for it. 

You're Measuring the Wrong Thing.

We all know vanity metrics exist. We talk about them with disdain, yet we still analyze them and...