Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...
Posts about
Commercials
"Because You Wouldn't Eat Your Best Friend"
We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a celebrity in your...
Even Jon Hamm Needs a Good Story
Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat.
Immersion Drives Sales
Immersion creates sales.
10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...
LA Fitness: Welcome to your comeback
LA Fitness is trying to call it a comeback . . . but we're not here for it.
You're Measuring the Wrong Thing.
We all know vanity metrics exist. We talk about them with disdain, yet we still analyze them and...
Does Brady's Hertz Commercial stand up to internet hype?
Hertz is adding electric vehicles to its fleet and it’s making quite a stir.