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Immersion Blog

Laura Beavin-Yates, PhDSep 22, 2024 4:21:52 PM5 min read

How to Measure Value for Video Content

In a world where visual and video content reign supreme, the stakes have never been ...
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Alison RomerJun 16, 2022 10:17:00 AM2 min read

Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

The summer of nostalgia continues! For this week's ad, we decided to check out Burger ...
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Devon ColemanMay 16, 2022 3:39:41 PM8 min read

Music in Advertising: A Top 20 hit will not save your ad.

Every so often you hear about a brand dropping a huge sum of money to secure a famous ...
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Alison RomerFeb 25, 2022 12:16:24 PM3 min read

"Because You Wouldn't Eat Your Best Friend"

We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a ...
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Alison RomerJan 31, 2022 6:13:14 AM2 min read

Storytelling: Use Your Ads to Wake Up Their Brains

We've been talking about why cute puppies or clever cameos don't drive sales.
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Alison RomerJan 28, 2022 10:05:32 AM2 min read

Even Jon Hamm Needs a Good Story

Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat.
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Alison RomerJan 27, 2022 6:54:28 AM2 min read

Immersion Drives Sales

Immersion creates sales.
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Paul J. ZakJan 17, 2022 10:49:44 AM8 min read

10 ways to improve your ads

After 20+ years of research in neuromarketing, we've learned a thing or two about what ...
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Alison RomerJan 14, 2022 2:37:17 PM1 min read

LA Fitness: Welcome to your comeback

LA Fitness is trying to call it a comeback . . . but we're not here for it.
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