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How to Measure Value for Video Content
In a world where visual and video content reign supreme, the stakes have never been ...
Retro Ad of the Week: Burger King is NOT a Whopper of an Ad
The summer of nostalgia continues! For this week's ad, we decided to check out Burger ...
Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous ...
"Because You Wouldn't Eat Your Best Friend"
We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a ...
Storytelling: Use Your Ads to Wake Up Their Brains
We've been talking about why cute puppies or clever cameos don't drive sales.
Even Jon Hamm Needs a Good Story
Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat.
Immersion Drives Sales
Value creates sales.
10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what ...
LA Fitness: Welcome to your comeback
LA Fitness is trying to call it a comeback . . . but we're not here for it.