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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

marketing

Cow Farts aren't Funny Enough to Sell Burgers

Burger King is taking a big leap . . . into cow farts. 

A Great Strategy Deserves Great Content

This week at Immersion - we’re thinking a lot about strategy. It’s an essential, foundational part...

Peloton - AND Chris Noth - Fire Back

Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?

80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad

Ryan Reynolds is at it again . . . so you know we had to measure the Immersion! 

10 Ways to Increase the Impact of Your Holiday Ad

Oh, the holidays. The winter holiday season is the make or break time to hit sales targets for many...

Is NBA Lane the best sports ad ever?

AdWeek calls ‘NBA Lane’ “one of the best sports ads ever." Created to celebrate the 75th...

Using Immersion to Optimize UX

Retailers are battling each other to capture sales online. Prices matter, but so do services such...

Can you Dial for Answers?

Data analysts like to say that more data is always good.