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Is Brand Love a Thing? Unlocking the Science
Brand love goes beyond mere loyalty—it's a deep, emotional connection that transforms ...
The Neuroscience of Good Storytelling
From the Future of Storytelling:
Immersion is the #1 Major Neuromarketing Platform
Mordor Intelligence recently came out with the Global Neuromarketing growth and trends
Can the Navy ConvinCe Gen Z to Enroll?
Have you ever thought about joining the Navy? Gen Z hasn't. Well - maybe that's an ...
Access to Inspiration: Dr. Paul Zak
Inspiration. It’s the magic that allows us to transcend ordinary human experiences. Sue ...
Finger Pulse Measures Participants Using Only a Smartphone. No Smartwatch required!
Are you having trouble recruiting people for your measurements due to lack of equipment?
Retro Ad of the Week: Burger King is NOT a Whopper of an Ad
The summer of nostalgia continues! For this week's ad, we decided to check out Burger ...
Cow Farts aren't Funny Enough to Sell Burgers
Burger King is taking a big leap . . . into cow farts.
Storytelling: Use Your Ads to Wake Up Their Brains
We've been talking about why cute puppies or clever cameos don't drive sales.