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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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marketing

Access to Inspiration: Dr. Paul Zak

Inspiration. It’s the magic that allows us to transcend ordinary human experiences.

Sue Stockdale...

Finger Pulse  Measures Participants Using Only a Smartphone. No Smartwatch required!

Are you having trouble recruiting people for your measurements due to lack of equipment?

Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

The summer of nostalgia continues! For this week's ad, we decided to check out Burger King's 1997...

Cow Farts aren't Funny Enough to Sell Burgers

Burger King is taking a big leap . . . into cow farts. 

A Great Strategy Deserves Great Content

This week at Immersion - we’re thinking a lot about strategy. It’s an essential, foundational part...

Peloton - AND Chris Noth - Fire Back

Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?

80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad

Ryan Reynolds is at it again . . . so you know we had to measure the Immersion! 

10 Ways to Increase the Impact of Your Holiday Ad

Oh, the holidays. The winter holiday season is the make or break time to hit sales targets for many...