Immersion Blog

Posts about

marketing

Using Immersion to Optimize UX

Retailers are battling each other to capture sales online. Prices matter, but so do services...

Can you Dial for Answers?

Data analysts like to say that more data is always good.

Crowd-Sourcing Content Creation Using Immersion

Years ago, I served as a consultant to a large ad agency and was invited to join a meeting with...

The Science of Superfans

Superfans are thrilled by an experience and they respond in an oversized way.  The scientists at...

Why we give to charity

 

Ben.  The little boy's name is Ben.  He looks so happy.  So, why is his father heartbroken? 

Immersion on the Move

Every year cars have more automated features, but some people still want to get on the road...

Creating Extraordinary Customer Experiences

After two days, I resolved that Canberra is the world's most boring city.  That is why I went...

Size Matters. How Facebook & Immersion Figured Out What People Love

The largest advertiser in the world, consumer products company Proctor & Gamble, cut their...

Your Virtual Events are the New TV

Will your attendees stay tuned or click away?