Using Immersion to Optimize UX
Retailers are battling each other to capture sales online. Prices matter, but so do services...
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marketing
Can you Dial for Answers?
Data analysts like to say that more data is always good.
Crowd-Sourcing Content Creation Using Immersion
Years ago, I served as a consultant to a large ad agency and was invited to join a meeting with...
The Science of Superfans
Superfans are thrilled by an experience and they respond in an oversized way. The scientists at...
Why we give to charity
Ben. The little boy's name is Ben. He looks so happy. So, why is his father heartbroken?
Immersion on the Move
Every year cars have more automated features, but some people still want to get on the road...
Creating Extraordinary Customer Experiences
After two days, I resolved that Canberra is the world's most boring city. That is why I went...
Size Matters. How Facebook & Immersion Figured Out What People Love
The largest advertiser in the world, consumer products company Proctor & Gamble, cut their...
Your Virtual Events are the New TV
Will your attendees stay tuned or click away?