Peloton - AND Chris Noth - Fire Back
Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?
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80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad
Ryan Reynolds is at it again . . . so you know we had to measure the Immersion!
10 Ways to Increase the Impact of Your Holiday Ad
Oh, the holidays. The winter holiday season is the make or break time to hit sales targets for many...
Is NBA Lane the best sports ad ever?
AdWeek calls ‘NBA Lane’ “one of the best sports ads ever." Created to celebrate the 75th...
Using Immersion to Optimize UX
Retailers are battling each other to capture sales online. Prices matter, but so do services such...
Can you Dial for Answers?
Data analysts like to say that more data is always good.
Crowd-Sourcing Content Creation Using Immersion
Years ago, I served as a consultant to a large ad agency and was invited to join a meeting with a...
The Science of Superfans
Superfans are thrilled by an experience and they respond in an oversized way.The scientists at...
Why we give to charity
Ben.The little boy's name is Ben.He looks so happy.So, why is his father heartbroken?