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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

Neuroscience

Cow Farts aren't Funny Enough to Sell Burgers

Burger King is taking a big leap . . . into cow farts. 

The Neuroscience of Cheating

By all accounts, Carl Shapiro was a shrewd businessman. He built Kay Windsor into one of the...

10 ways to improve your ads

After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...

Oxytocin Forms Attachments to Products, Building Customer Loyalty

Loyalty. It is among the most valued traits in our friends and also what brands strive to create...

You're Measuring the Wrong Thing.

We all know vanity metrics exist. We talk about them with disdain, yet we still analyze them and...

10 Ways to Increase the Impact of Your Holiday Ad

Oh, the holidays. The winter holiday season is the make or break time to hit sales targets for many...

TEMPTATIONS PICKS "TREAT" THIS HALLOWEEN

You probably saw our post measuring the top 2020 Holiday Ads. And we KNOW some of you thought we...

Ultimate Pitch, Ultimate Demo

Pitching your startup to investors is the ultimate challenge. There is no maybe. There is no second...