1 min read
What Neuroscience Reveals About Employee Experience
Experiences matter for employees and customers.
So what makes a great experience?
That's what Dr. Paul Zak discussed...
Did you make a pandemic purchase you regret? Our co-founder, Dr. Jorge Barraza spoke with Alex Madrigal and Aparna Labroo on the KQED Forum Podcast to discuss.
From Pelotons to stock piles of baking flour - we all made purchase decisions that were outside the norm during lockdown. We made these purchases to adjust to new social norms, to accommodate new routines and - honestly - just to brighten our days!
"This was a time where our lives were disturbed. Habits that we had were disrupted and we tried to form new habits to accommodate for the changes in our lives." - Jorge Barraza, KQED Forum Podcast
There's a lot to learn from consumer purchase behavior from such a disruptive time in our lives.
"We make decisions based on what our anticipation of what the future will be like. Ultimately, those decisions are cost-benefit calculations. Ultimately, regret comes from . . . the more we miscalculate. That's more likely to happen when these decisions are made in the heat of the moment or based on these emotions." - Dr. Jorge Barraza
Emotions are a massive part of consumers purchase decisions, which is why Immersion can help predict whether a person plans to purchase by measuring the presence of neurochemicals in the brain. In fact, Immersion is a far better predictor of purchase behavior compared to self reporting. The volatility of consumer emotion & purchase behavior during lockdown is an incredible study on the flexibility of those habits.
"Ultimately, this was a time where the way of functioning was disrupted. So people had to build habits and find new ways of doing things."- Dr. Jorge Barraza
To hear more about the psychology of purchase behavior and consumer regret during the pandemic (and for a FUN conversation about what people actually bought!) you can listen to the podcast HERE.
Want to learn more about Immersion?
May 9, 2023 Written by Alison Romer
Experiences matter for employees and customers.
So what makes a great experience?
That's what Dr. Paul Zak discussed...
May 8, 2023 Written by Alison Romer
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