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Alison Romer

Examining Pandemic Purchase Regret

Did you make a pandemic purchase you regret? Our co-founder, Dr. Jorge Barraza spoke with Alex...

Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That

"Neuroforecasting is the practice of using neurophysiology to predict population-wide behaviors...

Finger Pulse  Measures Participants Using Only a Smartphone. No Smartwatch required!

Are you having trouble recruiting people for your measurements due to lack of equipment?

Do You Suffer from Brand Narcissism?

Marketers create brand trackers, charts and graphs about how our brand exists in the world. We host...

Need to Trim a Live Event? Duplicate - Don't Lose Data!

You ever send an email too soon and JUST.WANT.IT.BACK? Have your computer crash before you hit save...

Facial Coding Faces Major Controversy

So you want to understand what your customer is feeling when they watch your ads.

Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

The summer of nostalgia continues! For this week's ad, we decided to check out Burger King's 1997...

Influencing Shopper Decisions

Over the past decades, marketing has been defined by inflection points. The ways we speak to our...

Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing

The start of summer has us feeling nostalgic here at Immersion!