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With over 20+ years of experience in neuroscience, we've measured a LOT of ads, stories, movies - you name it! We know what content drives actions, captures attention and creates emotional connection.
You want in on some of that information?
Our founder, Dr. Paul Zak literally wrote the book on it!
Fill out the form below to get a free chapter called "Advertising that Persuades" form Dr. Paul Zak's book, "Immersion: The Science of the Extraordinary and the Source of Happiness."
3 min read
Become an Immersion Neuroscience Certified Coach
Mar 11, 2025by Paul J. Zak
We are announcing an important new program Immersion has co-designed with executive coach Dr. Justin J. Kennedy, the...
8 min read
How to Create an Exceptional Resort Experience That Guests Value and Remember
Mar 4, 2025by Laura Beavin-Yates, PhD
Elevating the Resort Experience: The Science of Lasting Guest Loyalty
In the luxury hospitality industry, delivering...
6 min read
Designing Exhibits That Wow: Using Neuroscience to Enhance the Visitor Experience
Feb 20, 2025by Laura Beavin-Yates, PhD
Last October, my husband and I took a trip to Washington, D.C. to meet some friends, and spent time exploring...