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With over 20+ years of experience in neuroscience, we've measured a LOT of ads, stories, movies - you name it! We know what content drives actions, captures attention and creates emotional connection.
You want in on some of that information?
Our founder, Dr. Paul Zak literally wrote the book on it!
Fill out the form below to get a free chapter called "Advertising that Persuades" form Dr. Paul Zak's book, "Immersion: The Science of the Extraordinary and the Source of Happiness."
3 min read
Allostasis and Increasing Happiness
Nov 14, 2024by Paul J. Zak
Would you like to return to yourself at 25? Or 16?
We are dynamic. The "you" when you were 25 is not the "you" at 40...
4 min read
Inviting ATTENDEES AND AUDIENCES to Share Real-Time Feedback
Nov 5, 2024by Laura Beavin-Yates, PhD
Powerful Invite Language to Unlock Real-Time Insights and Craft Unforgettable Experiences
Every unforgettable...
3 min read
How BBDO China Used Neuroscience to Create an Immersive, High-Impact Dove Chocolate Ad
Oct 15, 2024by Paul J. Zak
Chocolate lovers in China share the same passion for indulgence as people around the world, and Mars has long held the...