3 min read
Does Social Connection Increase Happiness?
As we navigate the complexities of modern life, the 2024 World Happiness Report sheds light on the underpinnings of...
1 min read
FREE CHAPTER DOWNLOAD: Brains know what makes great ads.
Written by: Alison Romer - May 8, 2023 2:54:02 PM
With over 20+ years of experience in neuroscience, we've measured a LOT of ads, stories, movies - you name it! We know what content drives actions, captures attention and creates emotional connection.
You want in on some of that information?
Our founder, Dr. Paul Zak literally wrote the book on it!
Fill out the form below to get a free chapter called "Advertising that Persuades" form Dr. Paul Zak's book, "Immersion: The Science of the Extraordinary and the Source of Happiness."
2 min read
Double Cupcakes - Measuring the Impact of Live Experiences
Apr 2, 2024by Paul J. Zak
Why do people flock to live theater events in an age where digital entertainment is just a click away? This blog delves...
3 min read
Confelicity and Behavior Change
Mar 21, 2024by Paul J. Zak
In this blog we explore the idea of 'confelicity' - the joy in sharing others' happiness - which is crucial for love...
3 min read
Does Social Connection Increase Happiness?
Apr 9, 2024 Written by Paul J. Zak
As we navigate the complexities of modern life, the 2024 World Happiness Report sheds light on the underpinnings of...
2 min read
Double Cupcakes - Measuring the Impact of Live Experiences
Apr 2, 2024 Written by Paul J. Zak
Why do people flock to live theater events in an age where digital entertainment is just a click away? This blog delves...
3 min read
Confelicity and Behavior Change
Mar 21, 2024 Written by Paul J. Zak
In this blog we explore the idea of 'confelicity' - the joy in sharing others' happiness - which is crucial for love...