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With over 20+ years of experience in neuroscience, we've measured a LOT of ads, stories, movies - you name it! We know what content drives actions, captures attention and creates emotional connection.
You want in on some of that information?
Our founder, Dr. Paul Zak literally wrote the book on it!
Fill out the form below to get a free chapter called "Advertising that Persuades" form Dr. Paul Zak's book, "Immersion: The Science of the Extraordinary and the Source of Happiness."
5 min read
How Real-Time Value Measurement Empowers Learning & Development Teams
Jan 24, 2025by Laura Beavin-Yates, PhD
Unlocking the ROI of L&D: Why Training Programs Are Essential for Leaders and Decision Makers
In today's competitive...
6 min read
How to Create Peak Moments for Theme Park Visitors
Jan 13, 2025by Laura Beavin-Yates, PhD
This past weekend marked the annual Walt Disney World Marathon, a celebration of endurance, community, and magic that...
6 min read
How to Create the Ultimate Fan Experience (Like Taylor Swift’s Eras Tour)
Jan 10, 2025by Laura Beavin-Yates, PhD
Taylor Swift’s Eras Tour offers a masterclass in creating unforgettable fan experiences, blending storytelling,...