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With over 20+ years of experience in neuroscience, we've measured a LOT of ads, stories, movies - you name it! We know what content drives actions, captures attention and creates emotional connection.
You want in on some of that information?
Our founder, Dr. Paul Zak literally wrote the book on it!
Fill out the form below to get a free chapter called "Advertising that Persuades" form Dr. Paul Zak's book, "Immersion: The Science of the Extraordinary and the Source of Happiness."
6 min read
Designing Exhibits That Wow: Using Neuroscience to Enhance the Visitor Experience
Feb 20, 2025by Laura Beavin-Yates, PhD
Last October, my husband and I took a trip to Washington, D.C. to meet some friends, and spent time exploring...
8 min read
Super Bowl & the Science of Stadium Roars
Feb 10, 2025by Laura Beavin-Yates, PhD
Super Bowl & the Science of Stadium Roars: How Neuroscience is Transforming Sports Fan Engagement
On Sunday, millions...
8 min read
The Hidden Power of Fantasy Sports: How It Creates Customer Value
Jan 29, 2025by Laura Beavin-Yates, PhD
đ NFL playoffs are fast approaching. đ The NBA is in full-throttle mode. Fans are glued to their screens, tracking...