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With over 20+ years of experience in neuroscience, we've measured a LOT of ads, stories, movies - you name it! We know what content drives actions, captures attention and creates emotional connection.
You want in on some of that information?
Our founder, Dr. Paul Zak literally wrote the book on it!
Fill out the form below to get a free chapter called "Advertising that Persuades" form Dr. Paul Zak's book, "Immersion: The Science of the Extraordinary and the Source of Happiness."
4 min read
Why AI Ads Fall Flat — And How to Fix Them for Just $12
Aug 8, 2025by Paul J. Zak
AdWeek just reportedsomething that every marketer should pay attention to: people’s trust in story content drops by...
8 min read
How the Cleveland Cavaliers Used Neuroscience to Measure Fan Experience
Aug 1, 2025by Laura Beavin-Yates, PhD
In live sports, emotion is everything. The goosebumps when the anthem ends. The roar after a three-pointer. The buzz in...
4 min read
How to Measure Attendee Engagement and Event Value in Real Time Using Smartwatches
May 12, 2025by Laura Beavin-Yates, PhD
In today's data-driven event landscape, understanding the real-time emotional impact of your programming is no longer...