Facial Coding Faces Major Controversy
So you want to understand what your customer is feeling when they watch your ads.
Retro Ad of the Week: Burger King is NOT a Whopper of an Ad
The summer of nostalgia continues! For this week's ad, we decided to check out Burger King's 1997...
Influencing Shopper Decisions
Over the past decades, marketing has been defined by inflection points. The ways we speak to our...
Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing
The start of summer has us feeling nostalgic here at Immersion!
"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot
"They're gonna want you dead," claims the tagline from Ladder in a new ad.
Better Customer Experiences Create Happier Lives
Finally! Some great news about aging!
Tension Makes a Story. And Stories Make a Sale.
If you've been following our blog - you know by now that storytelling drives immersion.
April Brings Product Updates for Immersion
We've been busy at Immersion and developing some game-changing updates for your Immersion...
Pause Really is Power: Powerade's Slam Dunk Storytelling
In our ad of the week - we are taking a look at a commercial that capitalizes on a huge...