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Alison Romer
Examining Pandemic Purchase Regret
Did you make a pandemic purchase you regret? Our co-founder, Dr. Jorge Barraza spoke with ...
Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That
Neuroforecasting is revolutionizing the way we predict human behavior, offering a far ...
Finger Pulse Measures Participants Using Only a Smartphone. No Smartwatch required!
Are you having trouble recruiting people for your measurements due to lack of equipment?
Do You Suffer from Brand Narcissism?
Marketers create brand trackers, charts and graphs about how our brand exists in the ...
Need to Trim a Live Event? Duplicate - Don't Lose Data!
You ever send an email too soon and JUST.WANT.IT.BACK? Have your computer crash before ...
Facial Coding Faces Major Controversy
So you want to understand what your customer is feeling when they watch your ads.
Retro Ad of the Week: Burger King is NOT a Whopper of an Ad
The summer of nostalgia continues! For this week's ad, we decided to check out Burger ...
Influencing Shopper Decisions
Over the past decades, marketing has been defined by inflection points. The ways we speak ...
Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing
The start of summer has us feeling nostalgic here at Immersion!