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Neuroforecasting is revolutionizing the way we predict human behavior, offering a far more accurate and efficient alternative to traditional methods like surveys, reviews, and post-experience feedback. As Dr. Jorge Barraza—co-founder of Immersion and Director of the USC Master’s of Applied Psychology program—explains in Psychology Today, “Neuroforecasting is the practice of using neurophysiology to predict population-wide behaviors from small groups of people.”
The power of neuroforecasting lies in its ability to bypass the conscious bias and vagueness that often plague traditional methods. Tools like customer feedback surveys, NPS forms, Yelp, or Google reviews tend to capture only the most extreme responses, while omitting the nuanced feedback that matters most. These methods are filled with bias and bullsh*t, and provide zero direction for improving. At best, they show what people think they felt, not what they truly experienced.
Immersion’s Value Measurement platform takes a radically different approach. Instead of relying on biased, after-the-fact feedback, it taps into real-time neurological data using a simple smart watches and wearables your audience is already rocking! Our algorithms, built from 20 years of neuroscience research, passively measures and converts data from everyday wearables into an output that reflects the real-time neurologic value an audience is experiencing in real-time. We make it easy to get a detailed, moment-by-moment picture of what resonates most with your audience—without needing to rely on self-reported surveys that often miss the mark.
"[Neuroforecasting] is more efficient and less prone to error than traditional research methods such as surveys and interviews in which large, diverse samples need to be studied." - Dr. Jorge Barraza
This shift has massive implications for anyone invested in creating impactful experiences. For marketers, content creators, and brands that rely on focus groups, surveys, or customer feedback loops, neuroforecasting tells a very different—and far more insightful—story.
"What [people] consciously think and say about a specific product or content often conflicts with what their physiological data tells us." - Dr. Jorge Barraza
Immersion’s Value Measurement platform reveals what audiences actually love and remember—leading to more effective ads, better product planning, and more immersive user experiences.
Beyond marketing, neuroforecasting holds incredible potential for Public Service Announcements, especially in today’s post-pandemic world where impactful communication is more important than ever. Using neuroscience, organizations can design campaigns that move people on a deeply emotional level, ensuring the message not only reaches the audience but sticks with them. Read more about neuroforecasting in Dr. Jorge Barraza's Psychology Today article.
Ready to see how neuroforecasting can transform your work? With Immersion’s platform, you can measure the emotional impact and value of your content and experiences—for free. Download the SIX app today and visit the ‘Invite’ tab to start measuring what brains love most.
Interested in starting your own prediction engine?
Measure your content & experiences for free using the SIX app today! Simply download the app and visit the 'Invite' tab!