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Alison Romer
"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot
"They're gonna want you dead," claims the tagline from Ladder in a new ad.
Better Customer Experiences Create Happier Lives
Finally! Some great news about aging!
Tension Makes a Story. And Stories Make a Sale.
If you've been following our blog - you know by now that storytelling drives immersion.
April Brings Product Updates for Immersion
We've been busy at Immersion and developing some game-changing updates for your Immersion ...
Pause Really is Power: Powerade's Slam Dunk Storytelling
In our ad of the week - we are taking a look at a commercial that capitalizes on a huge ...
Cow Farts aren't Funny Enough to Sell Burgers
Burger King is taking a big leap . . . into cow farts.
"Because You Wouldn't Eat Your Best Friend"
We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a ...
Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story
As we roll on in to one of the biggest weekend's in advertising, we thought we'd take a ...
Storytelling: Use Your Ads to Wake Up Their Brains
We've been talking about why cute puppies or clever cameos don't drive sales.