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Alison Romer

Peloton - AND Chris Noth - Fire Back

Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?

80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad

Ryan Reynolds is at it again . . . so you know we had to measure the Immersion! 

Beer, tacos & bad ads: immersion for marketers

This week, we all emerged from our early-fall hibernation to attend an Immersion-hosted happy hour!

TEMPTATIONS PICKS "TREAT" THIS HALLOWEEN

You probably saw our post measuring the top 2020 Holiday Ads. And we KNOW some of you thought we...

What makes a top-10 holiday ad?

Last year, Ad Age & Adrianne Pasquarelli took a look at the Top 10 Holiday Ads of the year. We...

Too many decisions in your day? Take care of your brain!

After a day of making decisions turns into a week of it - the brain fog can be REAL. Constant gut...

AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?

I worked at marketing agencies for over thirteen years. And I loved the chaos.

Build better! Get smarter data to understand your users

The journey of product builders and app designers all starts the same: a spark of inspiration! 

The Great Resignation is Here! What does Psychological Safety have to do with it?

According to Forbes, 40% of employees are thinking about quitting their jobs. The time is now for...