No to "Happy No Year"
When we heard about the new ad campaign from Kraft Mac & Cheese that was telling everyone to buck...
Peloton - AND Chris Noth - Fire Back
Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?
80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad
Ryan Reynolds is at it again . . . so you know we had to measure the Immersion!
Beer, tacos & bad ads: immersion for marketers
This week, we all emerged from our early-fall hibernation to attend an Immersion-hosted happy hour!
TEMPTATIONS PICKS "TREAT" THIS HALLOWEEN
You probably saw our post measuring the top 2020 Holiday Ads. And we KNOW some of you thought we...
What makes a top-10 holiday ad?
Last year, Ad Age & Adrianne Pasquarelli took a look at the Top 10 Holiday Ads of the year. We...
Too many decisions in your day? Take care of your brain!
After a day of making decisions turns into a week of it - the brain fog can be REAL. Constant gut...
AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?
I worked at marketing agencies for over thirteen years. And I loved the chaos.
Build better! Get smarter data to understand your users
The journey of product builders and app designers all starts the same: a spark of inspiration!