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Alison Romer

Even Jon Hamm Needs a Good Story

Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat. 

Immersion Drives Sales

Immersion creates sales.

A Great Strategy Deserves Great Content

This week at Immersion - we’re thinking a lot about strategy. It’s an essential, foundational part...

LA Fitness: Welcome to your comeback

LA Fitness is trying to call it a comeback . . . but we're not here for it. 

UNBIASED FEEDBACK: The french fry edition

THE GREAT FRY-OFF! At Immersion, we are not quite ready to give up the gluttony of the holidays . ....

No to "Happy No Year"

When we heard about the new ad campaign from Kraft Mac & Cheese that was telling everyone to buck...

Peloton - AND Chris Noth - Fire Back

Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?

80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad

Ryan Reynolds is at it again . . . so you know we had to measure the Immersion! 

Beer, tacos & bad ads: immersion for marketers

This week, we all emerged from our early-fall hibernation to attend an Immersion-hosted happy hour!