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Beer, tacos & bad ads: immersion for marketers

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This week, we all emerged from our early-fall hibernation to attend an Immersion-hosted happy hour!

We gathered local area marketers at Sanitas, a local brewery in Boulder, CO for a watch party of bad ads while we enjoyed beer and tacos!

The night was a watch-party of epic proportions as we projected ads onto an inflatable screen in the back of the brewery among several hundred barrels of beer and some cafe lights. 

All participants received a sensor or used their own smart watches to measure themselves. After downloading the latest Immersion app, we synced the sensors and were off!

We started with a UK McDonald's nostalgia ad that captured our immersion and then quickly lost us - never to recover - once we noticed the McD's logo.

Or maybe that part's just a coincidence? Check the link for full measurement in the link about to see why you think we lost it!

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We watched as Ryan Reynolds delighted us in a post-Halloween spoof ad for Mint Mobile. SERIOUSLY - what is it with this guy? Our brains LOVE HIM. 

Full measurement in the link above.

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We watched Skeletor fight He-Man in a fight-turned-dance for an ad no one really understood (even though our brains loved it!) 

Full measurement in the link above. Screen Shot 2021-11-19 at 10.39.02 AM

We laughed, we loved . . . and then we measured some ads from the audience!

Brandzooka did great (and KUDOS for the confidence to test themselves in front of a live audience!) Looking at the scores, we all agreed they should introduce the brand earlier, when Immersion was at its highest. 
Full measurement in the link above.

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And the biggest surprise of the night?

We laughed our way through a two-minute Poo-Pourri ad only to discover our brains were really only immersed the first time the ad debuted the central joke. From there, we lost immersion levels and they stayed low for the full ad. 

Full measurement in the link above.

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It was such an absolute blast to meet Boulder marketers IRL to mix, mingle & MEASURE! This event was a great reminder that Immersion isn't just amazing neuroscience - it is FUN!