Can your Customer Really Tell You What They Like?
How do we understand what people truly enjoy? Especially when it comes to taste.
Posts about
Neuroscience (2)
Understand How Your Content Will Perform BEFORE You Post.
Jumping on the recent trend of marketing with memes can be a powerful yet inexpensive way for...
Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That
"Neuroforecasting is the practice of using neurophysiology to predict population-wide behaviors...
Access to Inspiration: Dr. Paul Zak
Inspiration. It’s the magic that allows us to transcend ordinary human experiences.
Sue Stockdale...
Finger Pulse Measures Participants Using Only a Smartphone. No Smartwatch required!
Are you having trouble recruiting people for your measurements due to lack of equipment?
Need to Trim a Live Event? Duplicate - Don't Lose Data!
You ever send an email too soon and JUST.WANT.IT.BACK? Have your computer crash before you hit save...
Facial Coding Faces Major Controversy
So you want to understand what your customer is feeling when they watch your ads.
Cow Farts aren't Funny Enough to Sell Burgers
Burger King is taking a big leap . . . into cow farts.
The Neuroscience of Cheating
By all accounts, Carl Shapiro was a shrewd businessman. He built Kay Windsor into one of the...