Finger Pulse Measures Participants Using Only a Smartphone. No Smartwatch required!
Are you having trouble recruiting people for your measurements due to lack of equipment?
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Neuroscience (2)
Need to Trim a Live Event? Duplicate - Don't Lose Data!
You ever send an email too soon and JUST.WANT.IT.BACK? Have your computer crash before you hit save...
Facial Coding Faces Major Controversy
So you want to understand what your customer is feeling when they watch your ads.
Cow Farts aren't Funny Enough to Sell Burgers
Burger King is taking a big leap . . . into cow farts.
The Neuroscience of Cheating
By all accounts, Carl Shapiro was a shrewd businessman. He built Kay Windsor into one of the...
10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...
Oxytocin Forms Attachments to Products, Building Customer Loyalty
Loyalty. It is among the most valued traits in our friends and also what brands strive to create...
You're Measuring the Wrong Thing.
We all know vanity metrics exist. We talk about them with disdain, yet we still analyze them and...
10 Ways to Increase the Impact of Your Holiday Ad
Oh, the holidays. The winter holiday season is the make or break time to hit sales targets for many...