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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

marketing management

Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

The summer of nostalgia continues! For this week's ad, we decided to check out Burger King's 1997...

"Because You Wouldn't Eat Your Best Friend"

We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a celebrity in your...

Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story

As we roll on in to one of the biggest weekend's in advertising, we thought we'd take a look at at...

Even Jon Hamm Needs a Good Story

Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat. 

Immersion Drives Sales

Immersion creates sales.

10 ways to improve your ads

After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...

LA Fitness: Welcome to your comeback

LA Fitness is trying to call it a comeback . . . but we're not here for it. 

UNBIASED FEEDBACK: The french fry edition

THE GREAT FRY-OFF! At Immersion, we are not quite ready to give up the gluttony of the holidays . ....