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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

Marketing Management (2)

10 ways to improve your ads

After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...

LA Fitness: Welcome to your comeback

LA Fitness is trying to call it a comeback . . . but we're not here for it. 

UNBIASED FEEDBACK: The french fry edition

THE GREAT FRY-OFF! At Immersion, we are not quite ready to give up the gluttony of the holidays . ....

Peloton - AND Chris Noth - Fire Back

Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?

You're Measuring the Wrong Thing.

We all know vanity metrics exist. We talk about them with disdain, yet we still analyze them and...

The secret to identifying new market segments

As a brand leader, your ultimate goal is to grow market share for your product. And when you boil...

AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?

I worked at marketing agencies for over thirteen years. And I loved the chaos.