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10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what ...
LA Fitness: Welcome to your comeback
LA Fitness is trying to call it a comeback . . . but we're not here for it.
UNBIASED FEEDBACK: The french fry edition
THE GREAT FRY-OFF! At Immersion, we are not quite ready to give up the gluttony of the ...
Peloton - AND Chris Noth - Fire Back
Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?
You're Measuring the Wrong Thing.
We all know vanity metrics exist. We talk about them with disdain, yet we still analyze ...
The secret to identifying new market segments
As a brand leader, your ultimate goal is to grow market share for your product. And when ...
AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?
I worked at marketing agencies for over thirteen years. And I loved the chaos.