Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...
Posts about
Neuromarketing
"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot
"They're gonna want you dead," claims the tagline from Ladder in a new ad.
Cow Farts aren't Funny Enough to Sell Burgers
Burger King is taking a big leap . . . into cow farts.
"Because You Wouldn't Eat Your Best Friend"
We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a celebrity in your...
Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story
As we roll on in to one of the biggest weekend's in advertising, we thought we'd take a look at at...
Even Jon Hamm Needs a Good Story
Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat.
Immersion Drives Sales
Immersion creates sales.
A Great Strategy Deserves Great Content
This week at Immersion - we’re thinking a lot about strategy. It’s an essential, foundational part...