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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

Neuromarketing

Can the Navy ConvinCe Gen Z to Enroll?

Have you ever thought about joining the Navy? Gen Z hasn't. 
 
Well - maybe that's an...

Examining Pandemic Purchase Regret

Did you make a pandemic purchase you regret? Our co-founder, Dr. Jorge Barraza spoke with Alex...

Can your Customer Really Tell You What They Like?

How do we understand what people truly enjoy? Especially when it comes to taste.  

Understand How Your Content Will Perform BEFORE You Post.

Jumping on the recent trend of marketing with memes can be a powerful yet inexpensive way for...

Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That

"Neuroforecasting is the practice of using neurophysiology to predict population-wide behaviors...

Access to Inspiration: Dr. Paul Zak

Inspiration. It’s the magic that allows us to transcend ordinary human experiences.

Sue Stockdale...