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Finger Pulse Measures Participants Using Only a Smartphone. No Smartwatch required!
Are you having trouble recruiting people for your measurements due to lack of equipment?
Need to Trim a Live Event? Duplicate - Don't Lose Data!
You ever send an email too soon and JUST.WANT.IT.BACK? Have your computer crash before ...
Facial Coding Faces Major Controversy
So you want to understand what your customer is feeling when they watch your ads.
Retro Ad of the Week: Burger King is NOT a Whopper of an Ad
The summer of nostalgia continues! For this week's ad, we decided to check out Burger ...
Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing
The start of summer has us feeling nostalgic here at Immersion!
Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous ...
"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot
"They're gonna want you dead," claims the tagline from Ladder in a new ad.
Cow Farts aren't Funny Enough to Sell Burgers
Burger King is taking a big leap . . . into cow farts.
"Because You Wouldn't Eat Your Best Friend"
We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a ...