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Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story
As we roll on in to one of the biggest weekend's in advertising, we thought we'd take a ...
Storytelling: Use Your Ads to Wake Up Their Brains
We've been talking about why cute puppies or clever cameos don't drive sales.
Even Jon Hamm Needs a Good Story
Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat.
Immersion Drives Sales
Value creates sales.
A Great Strategy Deserves Great Content
This week at Immersion - we’re thinking a lot about strategy. It’s an essential, ...
10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what ...
LA Fitness: Welcome to your comeback
LA Fitness is trying to call it a comeback . . . but we're not here for it.
Peloton - AND Chris Noth - Fire Back
Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?
80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad
Ryan Reynolds is at it again . . . so you know we had to measure the Immersion!